AI Strategy

Articles jam-packed with actionable AI and marketing insights, conversations with real business people, and handy resources to put your new knowledge to work.

image cover for article rip funnel: welcome to the marketing tornado!

RIP Funnel: Welcome to the Marketing Tornado!

The marketing funnel is dead, replaced by a chaotic and dynamic customer tornado. Learn how you can adapt to this tornado-like customer behavior or risk getting swept away into obscurity.

image cover for article market with purpose_ personas lead the way

Market With Purpose: Personas Lead The Way

We humans love a great story. The power of personas lies in their ability to help you connect your brand superpower to your customers’ needs, motivations, and behaviors. By creating

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© 2024 True and North LLC

© 2024 True and North LLC