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Digital Media Buying Course

Learn the fundamentals of Media Buying and Digital Marketing Strategy.

Benefit from a personalized experience with small class sizes, allowing for interactive sessions, hands-on activities, and tailored insights relevant to your organization.

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What Students are Saying About the Course

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Marketing Trainee

"This workshop was EXACTLY what I was looking for. It covered all the elements of media buying that I was hoping to learn. The materials were superb, well presented and the discussions were helpful."

Marketing Director

" I really enjoyed learning about all the platforms and tools available in the industry and how to strategize and organize a media buying plan. It was well worth it, and I'll be applying as much of what I learned as I can to my current and future projects."

Business Owner

"Learning about media buying and digital vocabulary really helped with my confidence. Plus understanding what things are and how they work. Examples of things in real life, for context, helped me too."

CMO

"Alec’s tool stacks are a game-changer.
Thankyou!"

What You'll Learn From this Course

1

Confidence

Acquire the skills to confidently navigate the digital media landscape, whether you're a newbie or an expert, through a comprehensive two-day course.

2

Targetting

Learn how to find and target specific audiences on major platforms like Google, Facebook, and Amazon, ensuring your campaigns reach the right demographic.

3

Buying

Gain insights into buying Digital, TV, Radio, and Print media effectively, equipping you with the tools and frameworks to optimize your in-house team's performance and reduce costs.

4

Planning

Master the art of building media plans that drive ROI across Google Ad Ecosystem, Facebook, Instagram, and Amazon PPC and Display, enhancing your campaign's effectiveness and success.

Frequently Asked Questions

Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.

Executed correctly, media buys can help brands achieve optimum reach among key audiences by helping to educate customers, making it easier for them to discover new products or brands. Media buyers work with media planners who create the media plan, which outlines the goals and objectives of the campaign.

Alec’s media buying course is best suited for beginners. It’s his Intro course where he takes you through the basics of what’s involved in running successful ad campaigns. Smaller classes mean you can work at your own pace, whatever that may be!

The Media Buying Course is perfect for small business owners and marketers wanting to learn how to run their own ads online.

Marketers who see courses as a tool and investment, and will actually use it.

Action-oriented marketers who don’t allow themselves to make excuses that keep them from moving forward.

Yes! As with all of Alec’s courses, the media buying course is delivered in an online format. So you can take it from the convenience of your own home.

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