No Fluff Marketing Resources


Image Cover for Article Your No-BS-Guide-To Creating an Ad in Canva

Your No-BS Guide To: Creating an Ad in Canva

2️⃣ Step Two: Choose a Design Type On the Canva homepage, click on “Create a Design” and then select the type of ad you want to create. Canva offers various templates for different ad formats like Facebook ads, Instagram ads, posters, flyers, presentations – anything you want! 💡Pro Tip: You can also select ‘custom size’ […]
Image Cover for Article SEO Tools we use. The Good, Bad, and Messy truth from someone who has tested more tools than you should!

SEO Tools we use. The Good, Bad, and Messy truth from someone who has tested more tools than you should!

Want the truth? Here it is: No SEO tool is going to do everything you need in SEO, despite what some ‘experts’ claim. ❌   In a world where Google is deathly afraid of OpenAI and rapidly changing its algorithm some 4,000+ times a year, the right tooling is not going to do everything you need… but it will help you get […]
Image Cover for Article From Underpowered to Unstoppable: The 4 Cylinders of a Modern Marketing Engine

From Underpowered to Unstoppable: The 4 Cylinders of a Modern Marketing Engine

I have made this mistake too often to count where my product or offer is so good that I mistakenly think I can run my marketing process on only one cylinder. It’s painful to see great companies and products struggle with underpowered marketing. In a world where you see hundreds of Ads a day and […]
Image Cover for Article Transform Your Email Strategy: Top 2% Tactics

Transform Your Email Strategy: Top 2% Tactics

We have all been there. We need better marketing performance but have a limited budget to make it happen. Email should be your #1 Marketing ROI driver! 👌But all too often our email tactics have gone stale. Let’s take a look at how you should be Learning, Leading, and Managing your email efforts for 2024. […]
Image cover for article Alec’s Top FREE Digital Marketing Courses for 2024

Alec’s Top FREE Digital Marketing Courses for 2024

Need to upskill your team in 2024? You’re in luck! The landscape is teeming with free courses that can catapult your expertise without denting your wallet. This year-end list rounds up the best free digital marketing courses so you can be ready for 2024. These courses are designed to provide you with a comprehensive understanding […]
Image Cover for Article Upskill or Bust: Transforming Your Digital Marketing Team

Upskill or Bust: Transforming Your Digital Marketing Team

My digital marketing students come for two reasons. They want to get better at Digital Marketing, or their boss sends them to class. Salesforce research revealed that 59 percent of workers have had fewer opportunities for workplace learning since the pandemic. Are you the boss or the self-directed student? I have seen hundreds of organizations […]
Image Cover for Article Beat the Algorithms: Data-Driven Judo

Beat the Algorithms: Data-Driven Judo

  📖 Lesson 1: Importance of Data-Driven Marketing  When you need marketing results immediately, it’s too easy to run to your go-to marketing activities and channels. This is a MISTAKE that has cost me millions 👀 in wasted Ad spending. A better way is to: a. review your data; b. review your competitor’s campaigns; c. […]
Image Cover for Article Crush the Email Clutter with Killer Personalization!

Crush the Email Clutter with Killer Personalization!

Email is the #1 ROI marketing activity, but often, your inbox is filled with boring and mundane marketing emails. Please! Stand out in a crowded inbox; it’s not enough to send generic blasts. You must tailor content to meet the interests and needs of your email subscribers. This will enhance engagement rates, foster loyalty, and […]
Your No BS 2024 Guide to Digital Marketing Terminology

Your No BS 2024 Guide to Digital Marketing Terminology

It’s buzzword bingo out there with digital marketers constantly inventing new terms. Keeping up with the latest lingo and key digital terms will give you an edge in sifting fact from fiction, and fully grasp new strategies and tactics that work for your business. As a digital marketer in 2023, it’s not easy, but let’s […]
Image Cover for Article AI in Marketing: Beyond Hype to Real Results

AI in Marketing: Beyond Hype to Real Results

How are smaller brands using AI in Marketing? The question for you to answer is: How do you figure fact from fiction? More specifically, what AI tools are going to help you be a better marketer? Here are a few real case studies from a range of businesses actively using AI in their marketing, so […]
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