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Google Analytics (GA4) Course

Learn HOW and WHAT you should be testing...

PLUS, benefit from a personalized experience with small class sizes, allowing for interactive sessions, hands-on activities, and tailored insights relevant to your organization.


What students are saying about the GA4 Course...


Marketing Manager

"I really enjoyed hearing about other industry's and how they use analytical tools. It helped broaden ideas for my own industry, even if it was different."

Small Business Owner

"Alec's presentation was helpful, engaging and fun. I like to think about how to apply all of the applications to my business."

Junior Marketing Manager

"Every part of the workshop was valuable--Alec did a great job encouraging participation and understanding and is a wealth of knowledge."

Marketing Student

"Finally! I have a solid grasp on how to access and navigate GA4. As a beginner, Alec made me feel really welcomed and it helped me with feeling overwhelmed in learning this program."

What You'll Learn Inside the Course



Get ready for Google Analytics 4 (GA4) with Alec's hands-on intro course, ensuring you navigate the transition into GA4 seamlessly.



Learn the fundamentals of metrics and reporting, enabling you to extract valuable insights from Google Analytics for effective marketing strategies.



Uncover the common mistakes in Google Analytics setup and fix them, preventing lost marketing dollars by optimizing your account for accurate data.



Explore the nuances between GA4 and GA3/UA, delving into data architecture, privacy considerations, and actionable insights for better decision-making.

Frequently Asked Questions

Alec’s GA4 Course is for

  • Small business owners looking to fine-tune their digital marketing skills.
  • Marketers who see courses as a tool and investment and will actually use it.
  • Action-oriented marketers who don’t allow themselves to make excuses that keep them from moving forward.

The GA4 course is absolutely suitable for beginners. Alec covers all areas of Google Analytics in this course. Smaller classes mean you will be able to work at every student’s pace.

Google Analytics 4 (GA4) is Google’s next-generation measurement program. As of July 1, 2023, standard analytics stopped processing new data. This course aims to get marketers and business owners up to speed with Google’s latest interface, as all customers will lose access to the Universal Analytics interface and API starting July 2024.

Google Analytics is a free web analytics service that offers basic analytical tools and statistics used for search engine optimization (SEO) and marketing.This course aims to bring beginners up to speed with the GA4 platform for marketing purposes.

Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this course, you will learn to see the data you’ve collected in the available reports, how to customize reports, and how to use tools to access the data.

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