Join Alec’s classes at the University of New Hampshire

Benefit from 28 years of exhaustive research, time-tested frameworks, and tactical insights extracted from working with 90 of the top 100 CPG and Retail brands.

Transform your career in just one week with Alec’s classes classes at the University of New Hampshire (UNH) from their Professional Development & Training program. Come and refresh your skills with your peers. We hope to see you there!

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AI and Marketing Automation: The Future of Digital Marketing

October 18 & 20, 2023

Explore the exploding world of artificial intelligence and marketing automation with tools like ChatGPT,, Zapier, and Descript (video).

Gain hands-on experience in generating text, images, and more for your brand – all coherently crafted using AI!



Google Analytics

November 8, 2023

Whether you are new to Google Analytics 4 or looking to utilize your data better, this workshop offers the perfect introduction to the basics of web analytics.

The majority of Google Analytics accounts are set up incorrectly. Get GA4 working for you today!



Introduction to Digital Media Buying

November 15 & 17, 2023

You’ll learn how to find and target audiences in Google, Facebook, Amazon, etc., and establish a campaign budget. Learn how to buy and measure Digital media buys effectively.

Gain tools, frameworks, and systems to make an in-house team lower costs and be more effective.


Need a customized Course for your Team?

Your team needs a better and more successful learning option. Build team skills that will impact your business the very next week. Alec will customize one of his courses to your team’s needs over two half days of practical, hands-on learning. In-person or hybrid in New England only, virtual everywhere else.

How a customized course works:

  1. Pick a course area below from Digital Media Buying, Google Analytics, Marketing Automation, or AI Marketing.
  2. Classes are typically split into two half days. Day one (4 Hours) is a deep dive into the topic’s best practices designed for your company. Day two (4 Hours) is a workshop customized to your team.
  3. Have more than ten attendees (otherwise, we recommend taking a UNH course above) as this is a peer skill-building class.
  4. Purchase via the Button below, and be on the lookout for an email to schedule the class (Alec only has three custom classes left for ALL of 2024 and we are currently booking in April as Q1 is FULLY booked).

Student Feedback

What part of the AI workshop did you find most valuable?

  • Every piece of it. Alec is a wealth of knowledge!
  • The insights into ChatGPT. We’ve been very basic in our initial prompts but now have better responses after learning to include anchors, suggestions in tone, and more.
  • I hadn’t realized how much you can do with AI. I liked that Alec reviewed various text, video, and image tools.

On the value of the course?

  • This AI class was my favorite course I’ve taken out of any of the digital marketing courses.
  • The class was very informative and provided a ton of collateral, worksheets, and direction.
  • Every part of the workshop was valuable -Alec did a great job encouraging participation and understanding.