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ChatGPT’s Newest Feature Is Here…
Finding Your Shortcuts with ChatGPT’s Newest Feature ✨
Read Time: 5 minutes
OpenAI launched Canvas just seven days ago – so in AI time, it’s the perfect opportunity for a Deeper Dive on Canvas, and how it can level up your marketing game.👇🏼
First Up: what Is Canvas? 🤔
Think of Canvas as the best features of Claude’s Artifacts, combined with your favorite AI-powered word processor – all in one tool.
Second: it’s getting rave reviews 🏆
ChatGPT Canvas 👈🏼 some think it’s the most important AI tool of the year.
I test ChatGPT features for a living, and this new one 👉🏼 really did supercharge my productivity.
BUT, you need to have a paid account to use it.
Finding the right tool to level up your marketing with AI can be hard…
Very, hard…
My team and I have gone through countless tools and hand-picked the best in each category, so you don’t have to, and we made a quiz to help you find your next AI helper.
Here’s How to Get started with Canvas
Select it from the ChatGPT drop-down. Here you’ll unlock features that make editing in real-time a breeze – whether it’s:
✨ Polishing your copy;
✨ Reformatting it to make it easier to read;
✨ Adding relevant emojis to your content with a click; or
✨ Editing on the fly.
Snapshot of selecting canvas on ChatGPT
Transform the Way You Work 🪄
Think about how much of your day gets spent on the small stuff—tweaking bad copy, adjusting formatting, making sure everything is consistent. Canvas will take these micro-tasks off your plate.
Let’s Run it through in real time 🕺🏻
We’re going to rework this classic Avis ad and turn it into a social media post:
Apply our five Psychological Frameworks, using Canvas:
- Reciprocity Bias
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- Headline: Avis Goes the Extra Mile, So You Can Too
- Copy: When you choose Avis, we’re not just renting you a car; we’re giving you a commitment. Because when you’re not the biggest, you have to try harder—and we believe our hard work deserves your loyalty.
2. Social Comparison
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- Headline: Trying Harder Means You Get More
- Copy: We’ll help you find the perfect car for your journey. Others might be bigger, but we offer the personal attention our competitors can’t match.
3. Loss Aversion
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- Headline: Don’t Settle for Less—Choose Avis, Where We Try Harder
- Copy: At Avis, we ensure you don’t lose the experience you deserve.
4. Scarcity Principle
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- Headline: Experience the Exclusive Avis Difference—We Try Harder
- Copy: Being No. 2 means we can’t afford complacency—so we offer top-notch service.
5. Cognitive Dissonance Theory
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- Headline: Avis—The Choice for Those Who Value Going the Extra Mile
- Copy: Choose Avis, and align your travels with a service that cares just as much as you do.
Next, we hit ‘add emoji’ to optimize for socials:
Headline: “Where Trying Harder Takes You Farther 🚗✨”
Copy: “At Avis, we’re more than a car rental company—we’re your travel ally. 🌍 Whether it’s tracking down the best local spots or providing the perfect car for your adventure 🚙, we’ve got you covered. We work harder to ensure you have the smoothest, most enjoyable journey. 💪 Try us, and you’ll see why our commitment goes the extra mile, every mile. 🌟”
In a lot less time.
Have a go. Play with it. Find your shortcuts.
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