🫧 The AI Bubble: Wise Up Before it Bursts

the ai bubble

2025 Incoming: Prep yourself for the inevitable AI bubble burst Be Ready For 2025 Read Time: 4 minutes Fall is showing its head here in New England, so I wanted to take this read to start getting you prepped for marketing in 2025... 👇🏼 In today's edition 🗞️ The 5️⃣ pillars of marketing with AI in 2025 5️⃣ tips for preparing yourself for what's to come My second Ask Alec session is here! Registration open! 👀 🏗️ These 5 Pillars of Marketing are here for the long run... AI will continue to...

🧪 Become an Ad Genius: Spy on Your Competitors

marketingalec become an ad genius spy on your competitors

Capitalize Off Your Competitors' Ads with My Step-By-Step Guide to Competitive Ad Intel... Save Yourself Hours and Create Ad Content That Kills 🎯 Read Time: 5 minutes Lacking inspiration? Fatigued with creating ad content? Not sure which ads are going to work for your brand? I have the solution for you...Become a spy. 🥷🏼 I love spying on my competitors for ideas for our team to test. Today, I'm sharing the exact prompts and processes I use for analysis on competitors Ads, using ChatGPT.👇🏼 On...

🍎 Is Apple Intelligence Legit?

is apple intelligence legit

Inside Apple Intelligence & How It Affects Your Marketing Everything marketers need to know about Apple Intelligence Read Time: 5 minutes This week Apple gave all marketers a lot to think through at their Worldwide Developers Conference. My favorite part? Apple rebranding AI to Apple Intelligence. Well played, Apple, well played.🥋 A Look Inside the Conference 👀 If there was any question as to gold standard in AI, Apple seems to have answered that question for us, when they chose ChatGPT to...

🧠 There’s too much AI noise

marketingalec there is too much ai noise

Get 100% clear on how to use AI 4 ways to increase your team's productivity with AI Read Time: 3 minutes In the last few years, we've seen a massive jump in interest and discussions around AI. The speed at which AI has entered our zeitgeist is neck-breakingly fast, and we're all struggling with too much AI noise at the moment. If your team is feeling the AI overwhelm, here's how you can help them through it – clearly and calmly. 👇🏻 HIGHLIGHTS: Make it easy Reduce friction Eat the elephant in...

👀 Inside Google’s Search Leak

marketingalec inside google search leak

SEO's biggest news story of the year About that HUGE Google Leak... Read Time: 3 minutes Highlights: What the leak contained Why you should care How you can use this new information What the Google Leak Contained 🧐 A library of 2,500 pages from Google's Content Warehouse API was uploaded to GitHub, then resurfaced by SparkToro's Rand Fishkin this week. The documents described the algorithmic details that go into ranking features on Google Search – including 14,014 attributes across 2,596...

🧰 Steal my SEO toolkit

seo toolkit

My go-to tools for running SEO Alec's favorite SEO tools Read Time: 5 minutes HIGHLIGHTS: My daily SEO tools to tweak & test changes My weekly SEO tools to look at the large picture My occasional SEO tools with niche use cases Tools I've stopped using in 2024 I constantly get asked about SEO despite it being one of the many, many facets of my work. In a previous life, I ran a search engine. But search algorithms change 4-5 thousand times each year. To be an expert in SEO, you have to stay up...

What’s your 2024 search strategy?

marketingalec what is your 2024 search strategy

State of search in 2024 and SEO & PPC tactics for all teams 4 things on my mind this week Read Time: 3 minutes Today At A Glance: The state of search in 2024 Declining SEO results & PPC search volumes Resources to support SEO & PPC for teams of all sizes The State of Search in 2024 🔎 Search is changing so much these days, with more shakeups certain this year. Here are just a few of the changes marketers should have on the horizon: YouTube is continuing to grow as the second-largest search...

Is OpenAI Launching Search?

marketingalec is open ai launching search

Meta's new AI tools, testing Claude 3 & the future of GPT-5 4 things on my mind this week Read Time: 3 minutes Today At A Glance: Meta's new AI creator tools Free tools I'm testing this week Could OpenAI be launching a search engine? The potential of GPT-5 and GPT-6 Meta Added a Bunch of AI-Powered Ad tools Meta announced a range of new ad tools recently, including: Machine learning-powered creator recommendations for brands in Instagram's Creator Marketplace to help connect brands with the...