🤖 Intro to AI Research
Get 1% Better at Research Every Day – AI Has Been Our Lives For Just 24 Months - It's Ok to Feel Overwhelmed 😩
All voices matter
🧠 AI’s IQ
I'm Concerned. And AI / Or AI... Read Time: 3 minutes I’m struggling. I watched a YouTube video this week that challenged my assumption on AI.
Will you Thrive or just Survive the 30% Google Traffic Drop ⬇️
Game On: How Google's Legal Fallout Will Open Billions of $ in New Opportunities... Everything You Need To Know About the Google Ruling 📰 Read Time: 7 minutes I’m not smart enough to predict precisely how Judge Mehta will rule next or what will happen when the Supreme Court gets involved. Before we dig in, let's get you up to speed: Read the Judge’s ruling Bloomberg Law has a Great Summary An SEO’s take Judge Mehta took the most significant issue with the $26 Billion in payments to: Apple:...
🥸 Stay Ahead of AI Trends (& Your Competitors)
How do you work best: Videos, reading or testing? Whichever way, today we've got a resource for you. 3 Videos, 2 Prompts, 1 Test: The 3-2-1 Resource Edit Read Time: 3 minutes I was at a board meeting this week where we went deep on the impact of AI in the workplace. There were a broad range of opinions on AI, but interestingly, everyone agreed that education, notably Higher Education, would be impacted the most. This Wednesday I thought I'd bring you something light. 3 handy videos, 2 prompts...
An E-Commerce Measurement Framework
Measuring your e-commerce success is crucial for effective marketing, and we've got you covered. Introducing our 'E-Commerce Measurement Framework'—your free, comprehensive tool for tracking and analyzing your e-commerce performance.
Using AI Tools for Data Analysis
Dive into our comprehensive resource to discover the key features, pricing, and usability of 12 leading data analytics tools. Whether you’re a seasoned analyst or just starting out, this guide provides valuable insights into platforms like Tableau, MonkeyLearn, Microsoft Power BI, and more.
Find detailed descriptions, pricing information, and usability tips to help you choose the best tool for your needs. From advanced data visualization to intuitive text analysis and powerful machine learning capabilities, this guide covers it all.
Beat the Algorithms: Data-Driven Judo
The Importance of Data-Driven Marketing
When you need marketing results immediately, it’s too easy to run to your go-to marketing activities and channels.
This is a MISTAKE that has cost me millions 👀 in wasted Ad spending.
A better way is to:
a. review your data;
b. review your competitor’s campaigns;
c. look to Google Trends; and
d. find current insights to draft off of.
Rise Above ‘Pretty’ Metrics: Measure What Counts
I started measuring my marketing activities in 1995 at MTV Networks 📺. If I didn’t, as the Junior member of our $300 million team, my projects would not get funded. I pretty quickly learned that “Measuring Maketh the Marketer...”