All voices matter
The question for you to answer is: How do you figure fact from fiction? More specifically, what AI tools are going to help you be a better marketer?
Here are a few real case studies from a range of businesses actively using AI in their marketing, so you can see where the rubber meets the road on AI. 🚗
I’m not a fan of just fast-following your competitors in their swim lane.
I want you to lead.
Stop following and start leading – know your rivals’ weak spots and do the oblique attack.
You need to know the weaknesses of your competitors. What marketing channels do they love? Which ones are they ignoring? By conducting a thorough analysis, you can identify potential opportunities, uncover weaknesses, and create a plan to use your superpower to win more by attacking your competition’s weak areas.
I started measuring my marketing activities in 1995 at MTV Networks 📺. If I didn’t, as the Junior member of our $300 million team, my projects would not get funded. I pretty quickly learned that “Measuring Maketh the Marketer...”
Discover marketing tools that can have a huge impact on your marketing team's productivity.
The marketing funnel is dead, replaced by a chaotic and dynamic customer tornado. Learn how you can adapt to this tornado-like customer behavior or risk getting swept away into obscurity.
We humans love a great story. The power of personas lies in their ability to help you connect your brand superpower to your customers’ needs, motivations, and behaviors. By creating fictional characters representing segments of real users, you gain valuable insights into how their audience navigates the digital world and interacts with your products or services.
Most marketers get bogged down in the tactics instead of trusting in their marketing superpower. Or worse still, they haven’t identified their superpower yet…
Finding your Marketing Superpower is important.
It’s so important that we’re dedicating our first-ever article to superpowers. It’s tempting, as a business owner or marketing manager, to tackle it all, but the truth is that you simply can’t.
