Alec Newcomb

Alec Newcomb

Hi, I’m Alec. My teaching began unexpectedly in 1999 when I shared my email as a speaker at Search Engine Strategies, to a room of frustrated marketers. I’ve since spoken at countless marketing conferences and taught classes at three universities. As an entrepreneur with eight ventures, including four successes and four learning experiences, I bring real-world expertise to my classes and clients.
  • Alăturate: august 13, 2023
  • Articole: 119

🪄 Scroll-Stopping Content, Powered By AI

marketingalec scroll stopping content powered by ai

Before I dive into it, I want to say I'm humbled at how many of you are willing to take action and attend my Free 'Ask Alec' Webinar on August 7. We only have a few spots left. If you haven't registered yet, 👉🏼 secure your spot. We have some AMAZING marketers joining us. I'm excited to see how they are using AI. 🙌 A Picture Editing App With AI Capabilities > Everything You See in MA 🏗️ Read Time: 8 minutes Struggling to create on-brand, optimized social media graphics? I've got the tool for...

💯 Digital Marketers Have Had It Tough. But…

markeingalec digital marketers have had it tough but

Digital marketers have had it tough. But...I have Good News. My List On The Under-Appreciated 🙏🏼 Read Time: 4 minutes It's been a rough few months for most digital marketers (Google Updates, Privacy Laws, iOS Updates)... But it's not all bad. Today, I'm giving you my, ‘Good News List” of 10 things that have happened in the industry that, I believe, are underappreciated. 👇🏼 ❤️ The good news is... 1️⃣ Google is keeping Cookies. Big…Big news. 2️⃣ ChatGPT continues to lower prices and get...

📱 Use AI To Create Better Social Media Captions

use ai to create better social media captions

Create Social Media Copy 40% Faster Fact: Robots Can Now Write Social Media Captions Better Than I Can Read Time: 6 minutes I'm not embarrassed. I'm relieved. Looking to create social media copy, that doesn't suck? This email's for you. 😉 It's no secret that social algorithms love content. TikTok recommends posting 1-4 times per day, Instagram thrives when you post 3-5 times per week, and LinkedIn itself says companies that post weekly see a 2x lift in content engagement. All this content to...

🧪 Become an Ad Genius: Spy on Your Competitors

marketingalec become an ad genius spy on your competitors

Capitalize Off Your Competitors' Ads with My Step-By-Step Guide to Competitive Ad Intel... Save Yourself Hours and Create Ad Content That Kills 🎯 Read Time: 5 minutes Lacking inspiration? Fatigued with creating ad content? Not sure which ads are going to work for your brand? I have the solution for you...Become a spy. 🥷🏼 I love spying on my competitors for ideas for our team to test. Today, I'm sharing the exact prompts and processes I use for analysis on competitors Ads, using ChatGPT.👇🏼 On...

⚖️ Choose Right: Claude or ChatGPT?

marketingalec choose right claude or chatgpt

Breaking down my top two LLMs... So you don't have to. Claude vs ChatGPT: A Deep Dive So You Don't Have To Read Time: 7 minutes It's no secret I'm a fan of testing and regularly using different LLMs as part of my AI marketing stack. Comparing an app to a competitor quickly gives you a feel for how it works, allowing you to adapt your workflow faster. We're all short on time, so. ChatGPT is my (and most of the internet's) current go-to. BUT Claude has quickly become my V2. Why? Well, today,...

🥸 Stay Ahead of AI Trends (& Your Competitors)

marketingalec stay ahead of ai trends and your competitors

How do you work best: Videos, reading or testing? Whichever way, today we've got a resource for you. 3 Videos, 2 Prompts, 1 Test: The 3-2-1 Resource Edit Read Time: 3 minutes I was at a board meeting this week where we went deep on the impact of AI in the workplace. There were a broad range of opinions on AI, but interestingly, everyone agreed that education, notably Higher Education, would be impacted the most. This Wednesday I thought I'd bring you something light. 3 handy videos, 2 prompts...

🤨 The Boss Barrier: Get Them Over the AI Line

marketingalec the boss barrier get them over the ai line

The biggest barrier to Marketing AI adoption in the workplace? The 'My Boss Doesn't Believe in AI' Edition Read Time: 4 minutes When I teach my AI classes at the University of New Hampshire, I hear from many of my students that they can't use AI properly because of roadblocks from management and IT. 'My boss doesn't believe in AI' is a recurring theme... And there's no way they'll buy the paid version.💸 As I've mentioned previously, not having a paid membership is a big mistake when it comes...

👀 ChatGPT Who? I’m Loving My New AI Crush!

marketingalec chatgpt who i am loving my new ai crush

I'm cheating on ChatGPT and I don't care who knows it. I have a confession to make... Read Time: 5 minutes ...I'm a two-timer. In my University of New Hampshire classes, I recommend that my students try playing with TWO AI models: Your work model (for most of us, Google Gemini or Microsoft Copilot); and Your home model (ChatGPT, Claude, or Meta’s LLama) Why? I’m not smart enough to predict which model will make the next significant leap forward, so I want you to be prepared. 😅 This week, it...