Alec Newcomb

Alec Newcomb

Hi, I’m Alec. My teaching began unexpectedly in 1999 when I shared my email as a speaker at Search Engine Strategies, to a room of frustrated marketers. I’ve since spoken at countless marketing conferences and taught classes at three universities. As an entrepreneur with eight ventures, including four successes and four learning experiences, I bring real-world expertise to my classes and clients.
  • Alăturate: august 13, 2023
  • Articole: 119

⚖️ The Compliance Edit: Everything You Need to Know

marketingalec the compliance edit everything you need to know

The AI Copyright Conundrum: Are Machines the New Pirates? How-To Avoid Unknowingly Using AI Tools That Infringe on IP Read Time: 5 minutes No marketer wants to get sued. I’m not a lawyer, but I try to follow the various ongoing cases, as I believe this is the first area of AI regulation. In June 1999 Napster launched, and it was sued out of existence a just two years later. This week, one of my favorite AI audio apps, Suno.com, got hit with similar lawsuits. Or worse yet, are you going to get...

🎨 An AI Imagery App That Doesn’t Suck

marketingalec an ai imagery app that does not suck

Do you love AI but have no time to learn it? This is the AI image generation app with the smallest learning curve. An AI Image Generation App That's Easy, Fast, and my #1 GoTo Read Time: 4 minutes Working in a job where there's a lot of image creation? Or do you need to improve the images you have? The application of AI in marketing is broad, but Hubspot reports that 38% of us already use it for content creation. Maybe you've tested other image LLM's but found they weren't quite up to...

We ❤️ AI skeptics – the con case on AGI by 2027

marketingalec ai skeptics the con case on agi by 2027

The AI skeptics' take on AGI by 2027. AGI BY 2027 - The Flip Side of The Coin 🪙 Read Time: 6 minutes If you're not entirely convinced by the 'AGI by 2027' argument, this read's for you. Let's dig in and explore some of the reasoning behind why we won’t be at AGI anytime soon. Want a recap on the faster AI argument? Check my email from 2 days ago. The Counter-Arguments 👀 1️⃣ We're Complex AI fanboys under-appreciate the complexities of human perception, vision, learning, and reasoning....

🍎 Is Apple Intelligence Legit?

is apple intelligence legit

Inside Apple Intelligence & How It Affects Your Marketing Everything marketers need to know about Apple Intelligence Read Time: 5 minutes This week Apple gave all marketers a lot to think through at their Worldwide Developers Conference. My favorite part? Apple rebranding AI to Apple Intelligence. Well played, Apple, well played.🥋 A Look Inside the Conference 👀 If there was any question as to gold standard in AI, Apple seems to have answered that question for us, when they chose ChatGPT to...

🧠 There’s too much AI noise

marketingalec there is too much ai noise

Get 100% clear on how to use AI 4 ways to increase your team's productivity with AI Read Time: 3 minutes In the last few years, we've seen a massive jump in interest and discussions around AI. The speed at which AI has entered our zeitgeist is neck-breakingly fast, and we're all struggling with too much AI noise at the moment. If your team is feeling the AI overwhelm, here's how you can help them through it – clearly and calmly. 👇🏻 HIGHLIGHTS: Make it easy Reduce friction Eat the elephant in...

👥 How to clone yourself and get 30% of your life back

marketingalec how to clone yourself and get 30 percent of your life back

Zapier. A tool that helps me save my most valuable resource. 👀 6 ways I use Zapier every week Read Time: 3 minutes Highlights: What is Zapier?? Why I use Zapier + the best part (it's free) My top-used Zapier workflows What *is* Zapier Anyway? 🤨 Zapier is an automation tool that allows you to create connections, or "Zaps" as they like to call them, between over 7,000 apps such as ChatGPT, Gmail, or Outlook. It helps by combining flows, data, and logic from each of your programs, with zero...

🧠 The AI Elephant with your Team

markeingalec the ai elephant with your team

Insight from Microsoft's WorkLab Survey on AI Here's 4 ways to integrate AI at work Read Time: 3 minutes I've been thinking a great deal about how we can harness the power of AI technology to upskill our teams and add ROI. Here's how 👇🏻 HIGHLIGHTS: Have an end goal Address the elephant in the room Find your champions Mute the haters Build YOUR AI Plan 🎯 Start with a clear end goal. What do you want to achieve with AI? Here are a few that I've heard from companies this year: Boost Efficiency:...

👀 Inside Google’s Search Leak

marketingalec inside google search leak

SEO's biggest news story of the year About that HUGE Google Leak... Read Time: 3 minutes Highlights: What the leak contained Why you should care How you can use this new information What the Google Leak Contained 🧐 A library of 2,500 pages from Google's Content Warehouse API was uploaded to GitHub, then resurfaced by SparkToro's Rand Fishkin this week. The documents described the algorithmic details that go into ranking features on Google Search – including 14,014 attributes across 2,596...