🧠 Your No BS Guide to Digital Marketing Terminology

your no bs 2024 guide to digital marketing terminology

Overwhelmed with AI lingo? I've got you. Terminology to Sound Like An AI Pro At Your Next Meeting ✔️ Read Time: 4 minutes Happy Friday! I get requests from students who want to implement more AI, but get stuck with the learning curve because they need help to keep up with the terminology. Let's face it. New tech terminology can be daunting, and in my opinion, unnecessarily overwhelming...There's hundreds of new words that have popped up in the last couple of years. No, you don't need to know...

👻 No Tricks, Just 5 Time-Saving AI Tools (Including My Meta Glasses Confession)

no tricks just 5 time saving ai tools

🍬 'Treat' Yourself to More Time... Not Every AI Tool is For Everyone. These 5 Will Actually Save You Time...⏰ Read Time: 3 minutes Happy Halloween! The #1 thing qualm about AI I hear from my marketing students at UNH, is they have trouble keeping up with which AI Tools to use that will actually save them time. Sound familiar? Then this is the edition for you, no tricks. 👀 I've geeked out and ranked AI tools based on hours saved/month. These are My Top 5 Time-Saving AI Tools...👇🏼 93% of...

🧠 Your No BS Guide to Digital Marketing Terminology

digital marketing terminology

Overwhelmed with AI lingo? I've got you. Terminology to Sound Like An AI Pro At Your Next Meeting ✔️ Read Time: 4 minutes Happy Friday! I get requests from students who want to implement more AI, but get stuck with the learning curve because they need help to keep up with the terminology. Let's face it. New tech terminology can be daunting, and in my opinion, unnecessarily overwhelming...There's hundreds of new words that have popped up in the last couple of years. No, you don't need to know...

🧠 Hug the AI Skeptic in Your Life

hug the ai skeptic in your life

Disclaimer: You WILL learn the exact prompts I use to generate new ad campaigns... Hug a Skeptic, Place Your Bets & Steal My Ad Prompts 🌪️ Read Time: 5 minutes Please hug the AI skeptic in your life. Hopefully, they sent you this article this week from a 1,000-person survey of 8 different product categories that performed worse when AI was included in the Ad Copy. For any of you who run AdWords or Meta Ads, you know there are thousands of tiny permutations that make a difference, including...

🦙 Nobody Puts Llama In The Corner

marketingalec nobody puts llama in the corner

PSA: This edition is for the action-takers. Get In Mark Zuckerberg's Head... And Save On Your AI Tools🔧 Read Time: 6 minutes There's a kid in a ☕️ shop who has downloaded Llama 3.1 to their laptop this week, and is busy figuring out how to disrupt your business with Open Source AI. I wanted to use this edition to talk about open-source AI and what Mark Zuckerberg is doing 🤯 so when you get back from your family vacation, you can get serious about learning AI, and save...50% more. 👇🏼 in...

⚖️ Choose Right: Claude or ChatGPT?

marketingalec choose right claude or chatgpt

Breaking down my top two LLMs... So you don't have to. Claude vs ChatGPT: A Deep Dive So You Don't Have To Read Time: 7 minutes It's no secret I'm a fan of testing and regularly using different LLMs as part of my AI marketing stack. Comparing an app to a competitor quickly gives you a feel for how it works, allowing you to adapt your workflow faster. We're all short on time, so. ChatGPT is my (and most of the internet's) current go-to. BUT Claude has quickly become my V2. Why? Well, today,...