🥲 A PO’d Zuck.. and How Gemini’s Changing My Mind

How marketers are working to improve their AI processes. Google Gemini is the LLM I Use the LEAST...BUT

How marketers are working to improve their AI processes. Google Gemini is the LLM I Use the LEAST...BUT

🍬 'Treat' Yourself to More Time... Not Every AI Tool is For Everyone. These 5 Will Actually Save You Time...⏰ Read Time: 3 minutes Happy Halloween! The #1 thing qualm about AI I hear from my marketing students at UNH, is they have trouble keeping up with which AI Tools to use that will actually save them time. Sound familiar? Then this is the edition for you, no tricks. 👀 I've geeked out and ranked AI tools based on hours saved/month. These are My Top 5 Time-Saving AI Tools...👇🏼 93% of...

Comparing OpenAI & Google's latest models ChatGPT-4o vs. Gemini 1.5 Pro Read Time: 3 minutes

PSA: This edition is for the action-takers. Get In Mark Zuckerberg's Head... And Save On Your AI Tools🔧 Read Time: 6 minutes There's a kid in a ☕️ shop who has downloaded Llama 3.1 to their laptop this week, and is busy figuring out how to disrupt your business with Open Source AI. I wanted to use this edition to talk about open-source AI and what Mark Zuckerberg is doing 🤯 so when you get back from your family vacation, you can get serious about learning AI, and save...50% more. 👇🏼 in...

Breaking down my top two LLMs... So you don't have to. Claude vs ChatGPT: A Deep Dive So You Don't Have To Read Time: 7 minutes It's no secret I'm a fan of testing and regularly using different LLMs as part of my AI marketing stack. Comparing an app to a competitor quickly gives you a feel for how it works, allowing you to adapt your workflow faster. We're all short on time, so. ChatGPT is my (and most of the internet's) current go-to. BUT Claude has quickly become my V2. Why? Well, today,...

I'm cheating on ChatGPT and I don't care who knows it. I have a confession to make... Read Time: 5 minutes ...I'm a two-timer. In my University of New Hampshire classes, I recommend that my students try playing with TWO AI models: Your work model (for most of us, Google Gemini or Microsoft Copilot); and Your home model (ChatGPT, Claude, or Meta’s LLama) Why? I’m not smart enough to predict which model will make the next significant leap forward, so I want you to be prepared. 😅 This week, it...

Do you love AI but have no time to learn it? This is the AI image generation app with the smallest learning curve. An AI Image Generation App That's Easy, Fast, and my #1 GoTo Read Time: 4 minutes Working in a job where there's a lot of image creation? Or do you need to improve the images you have? The application of AI in marketing is broad, but Hubspot reports that 38% of us already use it for content creation. Maybe you've tested other image LLM's but found they weren't quite up to...

My go-to tools for running SEO Alec's favorite SEO tools Read Time: 5 minutes HIGHLIGHTS: My daily SEO tools to tweak & test changes My weekly SEO tools to look at the large picture My occasional SEO tools with niche use cases Tools I've stopped using in 2024 I constantly get asked about SEO despite it being one of the many, many facets of my work. In a previous life, I ran a search engine. But search algorithms change 4-5 thousand times each year. To be an expert in SEO, you have to stay up...