Why I Use Zapier: Testing 😍
While it does add complexity to my workflow (especially for the initial setup), it provides a process architecture that helps us save time without having to lock in to a single vendor or SaaS software. As a team of marketers who love testing different tools, this is a huge benefit.
Maybe your needs change. Maybe you love ChatGPT, but work suddenly requires you to use Microsoft Copilot. Zapier makes that transition incredibly easy.
I also use Make.com, which is cheaper and more advanced in some ways. But for folks who can afford the $30/mo price point, I’d recommend Zapier instead. It’s easier and has way more connections to all the tools you’ll need to save the most time.
What Do I Actually use Zapier For? 🙌
- Email – I connect ChatGPT to Gmail to write summaries and extract information from reports, competitor newsletters, and just about any email that I don’t have time for.
- Competitive Intel – I scrape websites using Hexomatic, then use Zapier to put them into a Google sheet, database, or workflow where I can easily analyze competitor activity.
- Data Sync between tools and platforms – Often I have data in a CRM (Hubspot, Salesforce, or Active Campaign) and I need it in Google, Meta, or other platforms for retargeting.
- Content Pipeline – I can have Zapier generate a transcript from a YouTube channel, like Professor G, which I then run through ChatGPT to get a summary of useful content ideas.
- Distribution – I mostly use it to automate messages on Slack and other team tools, but you can post to all the major social platforms, including LinkedIn, Facebook, and Instagram. You can also combine Zapier and ChatGPT to auto-generate video captions or post replies.
- Admin Work – I hate repetitive admin work. It completely drains me, and I’m sure I’m not alone. Here are just a few of the admin tasks I automate: publishing content on WordPress, flagging website issues and alerts, handling Stripe billing payments, and expediting team onboarding.
Ready to jump even deeper into the rabbit hole of Zapier content and learn how you can become a master at saving time?
Here’s a few of my go-to resources:
What Zap are you going to create first to save time?
Hit ‘reply’ and let me know! I might even get some ideas for my next Zap from you…
|