{"id":21567,"date":"2024-10-29T18:28:53","date_gmt":"2024-10-29T18:28:53","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21567"},"modified":"2026-03-31T00:06:16","modified_gmt":"2026-03-31T00:06:16","slug":"on-my-mind-4-is-openai-launching-search","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/on-my-mind-4-is-openai-launching-search\/","title":{"rendered":"Is OpenAI Launching Search?"},"content":{"rendered":"<a href=\"https:\/\/marketingalec.com\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png\" alt=\"MarketingAlec\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png 512w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-300x300.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-150x150.png 150w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-270x270.png 270w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-192x192.png 192w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-180x180.png 180w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-32x32.png 32w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gm5oppmlw0i0651x3vnemu1l8b6yh9wjvsh4.png 100w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gl6lokc7d0yvh7d216tj9j46nqhit4zfi0g8.png 20w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gljrbhtlt5ajqjzvop4qj0ppmg926otun6gk.png 50w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4glo574zemiqfto7hkj8gy6kvy0u8n7fzowgo.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tSubscribe\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-is-open-ai-launching-search-1024x576.png\" alt=\"\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-is-open-ai-launching-search-1024x576.png 1024w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-is-open-ai-launching-search-300x169.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-is-open-ai-launching-search-768x432.png 768w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-is-open-ai-launching-search-1536x864.png 1536w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-is-open-ai-launching-search.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t<table style=\"width: 100%; margin: 0 auto; background-color: #ffffff;\" cellspacing=\"0\" cellpadding=\"0\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n<table style=\"text-align: center; float: none;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\">\n\u00a0\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 120%; text-align: center; text-transform: none;\">Meta&#8217;s new AI tools, testing Claude 3 &amp; the future of GPT-5<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n<h1 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 36px; color: #000000; font-weight: bold; letter-spacing: 0; line-height: 1.5; text-transform: none;\">4 things on my mind this week<\/h1>\n<h3 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>Read Time:<\/strong> 3 minutes<\/h3>\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\">Today At A Glance:<\/h2>\n<ul style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-align: left; text-transform: none;\">\n<li>Meta&#8217;s new AI creator tools<\/li>\n<li>Free tools I&#8217;m testing this week<\/li>\n<li>Could OpenAI be launching a search engine?<\/li>\n<li>The potential of GPT-5 and GPT-6<\/li>\n<\/ul>\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\">Meta Added a Bunch of AI-Powered Ad tools<\/h2>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">Meta announced <a style=\"color: #0000ff;\" href=\"https:\/\/www.socialmediatoday.com\/news\/meta-unveils-ai-powered-ad-tools-at-newfronts\/715044\/\" target=\"_blank\" rel=\"noopener noreferrer\">a range of new ad tools<\/a> recently, including:<\/p>\n<ul style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-align: left; text-transform: none;\">\n<li><strong>Machine learning-powered creator recommendations for brands in Instagram&#8217;s Creator Marketplace<\/strong> to help connect brands with the perfect creators for campaigns<\/li>\n<li><strong>AI-based predictions<\/strong> of which organic brand content will perform best when used in paid campaigns as a partnership ad (still in the testing phase)<\/li>\n<li><strong>Image Expansion for Reels campaigns<\/strong>, an extension of its AI Image Expansion feature for Advantage+ creative to help resize creative elements for different formats<\/li>\n<li><strong>Multi-destination product ads for Reels<\/strong> to use items from your product catalog to display relevant matches to users<\/li>\n<li><strong>External Links in Reminder promotions<\/strong> to add more functionality to Reminder ads &amp; prompt user actions<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\">Free Tools I&#8217;m Testing This Week<\/h2>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">My go-to AI model is <a style=\"color: #396caa;\" href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ChatGPT<\/a> or <a style=\"color: #396caa;\" href=\"https:\/\/copilot.microsoft.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft&#8217;s CoPilot<\/a>. But this week, I&#8217;m testing out an integration with <a style=\"color: #396caa;\" href=\"https:\/\/jina.ai\/reader\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jina&#8217;s Reader API<\/a> and <a style=\"color: #396caa;\" href=\"https:\/\/claude.ai\/login?returnTo=\/?\" target=\"_blank\" rel=\"noopener noreferrer\">Anthropic&#8217;s Claude AI<\/a>.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">The integration grabs text and images from a web page and sends it to the large-language model (LLM) of your choice.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">It&#8217;s another tool to <strong>summarize web pages into easily digestible chunks of content<\/strong> for your consumption or to use in your marketing campaigns. Play around with it yourself!<\/p>\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\">Is OpenAI Launching a Search Engine?<\/h2>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">\u200b<a style=\"color: #396caa;\" href=\"https:\/\/www.marketingdive.com\/news\/google-tiktok-instagram-local-search-preference-gen-z\/710130\/\" target=\"_blank\" rel=\"noopener noreferrer\">Recent studies<\/a> have found that, though Google remains a popular search engine, younger generations prefer social media platforms for business and product discovery.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>67% of Gen Z consumers prefer to search on Instagram, while 62% prefer to search on TikTok<\/strong>, according to marketing platform SOCi. Google ranks third (61%) as Gen Z&#8217;s preferred local search engine.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">A major threat to Google is the rise of ChatGPT, and recent reports show that OpenAI is <a style=\"color: #396caa;\" href=\"https:\/\/analyticsindiamag.com\/openai-to-launch-google-search-alternative-soon\/\" target=\"_blank\" rel=\"noopener noreferrer\">likely to announce<\/a> a new search engine soon \u2013 maybe even as early as <a style=\"color: #396caa;\" href=\"https:\/\/www.theinformation.com\/briefings\/openai-considers-postponing-product-event-this-week\" target=\"_blank\" rel=\"noopener noreferrer\">this week<\/a>.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">But OpenAI does need to add value soon. Google&#8217;s next <a style=\"color: #396caa;\" href=\"https:\/\/io.google\/2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">I\/O event<\/a> is on May 14 and is expected to include some AI-related product launches. OpenAI&#8217;s search engine could also overtake <a style=\"color: #396caa;\" href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perplexity AI<\/a>, the current leader in AI-powered research.<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td align=\"center\"><a style=\"border-color: #396CAA; background-color: #396caa; border-style: solid; color: #ffffff; text-align: center; text-decoration: none; padding: 12px 20px; margin-top: 8px; margin-bottom: 8px; font-size: 16px; border-radius: 4px 4px 4px 4px; font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-weight: 400;\" href=\"https:\/\/marketingalec.com\/seo-tools-we-use\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Conquer any search engine with our top SEO tools<\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\">The Future of GPT-5 and GPT-6<\/h2>\n<table style=\"text-align: center; float: none;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\">\n<img decoding=\"async\" style=\"border-radius: 4px 4px 4px 4px; width: 800px; height: auto; object-fit: contain;\" src=\"https:\/\/embed.filekitcdn.com\/e\/rHrUh6F86SAu83hu9i2h16\/mD6F4rfAGc7pbywPPg8aX9\" alt=\"A bar graph showing the overlapping percentage of success of AI taking popular exams (like the LSAT, Bar Exam, AP course tests, and AP tests) divided between GPT-3.5 (with lower performances), GPT-4 (with no vision), and GPT-4 (being the strongest performer).\" width=\"800\" height=\"auto\" title=\"\">\n<p>\u200b<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">This graph shows the progression of exam results taken by GPT-3.5 and GPT-4, the past and current models used by AI companies, respectively. There&#8217;s some pretty wild growth here, especially within subject areas like U.S. History.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">Many of the tasks AI struggles with today can be easily doable by AI conceptually. The models simply need to get deeper and smarter.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">GPT-3.5 can only handle 3,000 words. GPT-4 can handle up to 128,000 today. Sam Altman, CEO of OpenAI, <a style=\"color: #396caa;\" href=\"https:\/\/www.youtube.com\/shorts\/BXfO4Gyu3TA\" target=\"_blank\" rel=\"noopener noreferrer\">calls GPT-4<\/a> &#8220;the dumbest model any of us will ever have to use.&#8221;<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">This brings us to the future of GPT: <strong>GPT-5 will be 2x better than GPT-4? GPT-6, which should come two years later, will be even better than GPT-5.<\/strong><\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">Many of the current frustrations you may have with AI will come to an end (or at least get significantly better) with an AI model that is 60% smarter than the current offerings. Just you wait.<\/p>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">As always, I&#8217;d love if you forwarded this to the AI skeptic in your life. Tell them to wait patiently for GPT-5, it&#8217;s gonna blow their minds.\ud83e\udd2f<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\u00a0\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p><\/p>\n[elementor-template id=&#8221;26839&#8243;]","protected":false},"excerpt":{"rendered":"<p>Meta&#8217;s new AI tools, testing Claude 3 &amp; the future of GPT-5 4 things on my mind this week Read Time: 3 minutes Today At A Glance: Meta&#8217;s new AI creator tools Free tools I&#8217;m testing this week Could OpenAI be launching a search engine? The potential of GPT-5 and GPT-6 Meta Added a Bunch of AI-Powered Ad tools Meta announced a range of new ad tools recently, including: Machine learning-powered creator recommendations for brands in Instagram&#8217;s Creator Marketplace to help connect brands with the&#8230;<\/p>","protected":false},"author":1,"featured_media":27642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-21567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=21567"}],"version-history":[{"count":18,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21567\/revisions"}],"predecessor-version":[{"id":27645,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21567\/revisions\/27645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/27642"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=21567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=21567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=21567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}