{"id":21619,"date":"2024-11-10T18:43:14","date_gmt":"2024-11-10T18:43:14","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21619"},"modified":"2026-03-31T00:24:36","modified_gmt":"2026-03-31T00:24:36","slug":"7-alarming-ad-signs-you-cant-ignore","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/7-alarming-ad-signs-you-cant-ignore\/","title":{"rendered":"7 Alarming Ad Signs You Can\u2019t Ignore \ud83d\udea8"},"content":{"rendered":"


\n\t\t\t\t\t\t\t\"MarketingAlec\"\t\t\t\t\t\t\t\t<\/a>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"7\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The 7 ad signs and a hard question.<\/h1>\n

Read Time:<\/b> 3 minutes<\/p>\n

I\u2019ve been buying media since 1995, and I love it so much that I teach a class on it at UNH.<\/p>\n

I\u2019m worried about the new mix of factors that are killing brands.<\/p>\n

Here are 7 things that are making your job, of reaching the right person <\/b>at the right time <\/b>with the right message<\/b>, harder:<\/p>\n

ON YOUR RADAR \ud83d\udc40<\/h3>\n
    \n
  1. Ad Fraud<\/b>. It\u2019s real. It\u2019s larger than you think (I just had someone tell me yesterday that they were shocked by the % of Ad Fraud in their Google Ad account).
    Learn More<\/b> >     $84 Billion in 2023<\/a>, It\u2019s 19% of CTV too<\/a>, Ad Fraud peaks in Q4<\/a><\/li>\n
  2. Consumer Privacy laws led by lobbyists<\/b><\/a> hurt you, do little for the consumer, and let<\/b> the big media platforms win.<\/li>\n
  3. Google Analytics 4 <\/b>sucks compared to its predecessor, and our general ability to measure has gone down. We know less and must infer more.<\/li>\n
  4. Google Search Traffic<\/b> is going down<\/a> and will get double-digit worse next year.<\/li>\n
  5. TikTok<\/b> may get banned, but it will likely get sold<\/a> by Jan.<\/li>\n
  6. Bing <\/b>is not going to save us<\/a>. \ud83e\udd23<\/li>\n
  7. AI and Algorithms<\/b> are mostly black boxes, so it\u2019s hard to understand what worked and why for Ads.<\/li>\n<\/ol>\n

    What CAN WE DO?<\/h4>\n
      \n
    • \n

      Channel Diversification to De-Risk<\/h4>\n
        \n
      • More Linear TV. Yep, at sub $7 CPMs vs $10.27 Avg CPM for Meta its 30%+ Cheaper and no fraud.<\/li>\n
      • More Digital Audio: Spotify, iHeart, Pandora, and Podcasts have good CPMs, targeting, and ROI.<\/li>\n
      • More YouTube: 81% of the US population uses it, for 48 minutes monthly, and even your Mom spends time on it.<\/li>\n<\/ul>\n<\/li>\n
      • \n

        More Testing to Prove What\u2019s Working<\/h4>\n
          \n
        • Creative Testing<\/li>\n
        • Channel Testing<\/li>\n
        • Geo Hold out Testing<\/li>\n
        • Incremental Testing<\/li>\n
        • A\/B\/n Landing Page Testing<\/li>\n<\/ul>\n<\/li>\n
        • \n

          Using Generative AI to Lower Ad and Content Costs 40%+<\/h4>\n
            \n
          • Creative Ad Pipeline<\/li>\n
          • Video Pipeline<\/li>\n
          • Landing Page Pipeline<\/li>\n
          • Content Pipeline<\/li>\n<\/ul>\n<\/li>\n
          • \n

            Better Data as AI Needs Good Signal<\/h4>\n
              \n
            • Capturing all of our 1st party Data: Website, Mobile, Email, SMS, ChatBot, Calls, etc.<\/li>\n
            • Buying Data 3rd party Data that we can append easily<\/li>\n
            • Partnering for Unique Data. I\u2019ll send to my email list if you will send to yours \ud83d\ude42<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              Media buying is changing. Gone are the days of an Excel sheet and some quality bargaining with ad reps.<\/p>\n

              You need to think like an AI. What data can I feed it? Where can I get that data? How do I do a statistically significant test to see if that Ad\/Channel\/Partner adds incrementally to my sales? How would I rework my production pipeline to scale this?<\/p>\n

              And please<\/u> get on top of your Ad Fraud. It\u2019s likely over 20%<\/b>, today.<\/p>\n

              [elementor-template id=”26839″]<\/p>\n","protected":false},"excerpt":{"rendered":"

              Advertising is more expensive while your job gets harder… The 7 signs and a hard question.<\/p>","protected":false},"author":1,"featured_media":25933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-21619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=21619"}],"version-history":[{"count":42,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21619\/revisions"}],"predecessor-version":[{"id":27511,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21619\/revisions\/27511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/25933"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=21619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=21619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=21619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}