{"id":21625,"date":"2024-11-10T18:47:00","date_gmt":"2024-11-10T18:47:00","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21625"},"modified":"2026-03-31T00:24:34","modified_gmt":"2026-03-31T00:24:34","slug":"10-hours-worth-of-research-in-under-1-hr","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/10-hours-worth-of-research-in-under-1-hr\/","title":{"rendered":"\ud83e\udee3 10 Hours Worth of Research In Under 1 HR"},"content":{"rendered":"


\n\t\t\t\t\t\t\t\"MarketingAlec\"\t\t\t\t\t\t\t\t<\/a>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"10\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

For anyone who needs to do research\u2026this deep dive is for you.<\/h5>\n

Research Prompts: From Saving You Time on Hiring to SWOT Analyses<\/h1>\n

Read Time:<\/b> 6 minutes<\/p>\n

On Wednesday, we skimmed the topic of using AI to do research.<\/p>\n

Today, we\u2019re going to go deep <\/b>on a few different ways I use AI to make my research much faster <\/b>and better<\/b>.<\/p>\n

\ud83d\udc47\ud83c\udffc<\/p>\n

Today at a Glimpse \ud83d\udc40<\/h3>\n
    \n
  1. The no BS prompt you\u2019ll want to use to help you compare software.<\/b><\/li>\n
  2. AI prompts to help with the hiring <\/b>process.<\/li>\n
  3. My base\/standard research <\/b>prompts.<\/li>\n
  4. Deeper dive into research prompts: From a business model canvas to SWOT analyses.<\/li>\n<\/ol>\n

    NO BS GUIDE TO SOFTWARE COMPARISON PROMPTS \ud83e\udee1<\/h3>\n

    Between helping you, teaching<\/strong>, and running three companies<\/strong>, I have reviewed a lot of software.<\/p>\n

    I\u2019ll start my research with a prompt like this:<\/p>\n

    \u201cI\u2019m trying to answer the following question: [which is the best lms plug in for WordPress]. Use the data provided to help answer this question. Identify the most appropriate analysis to do this (i.e., summary of key metrics, chart, or sentiment analysis), and then create that analysis.\u201d<\/i><\/p>\n

    \ud83d\udc47\ud83c\udffc<\/p>\n

    I then upload my research notes, PDF saves of pricing pages, PDF of reviews, etc. to start my software research process.<\/p>\n

    I\u2019ll use a prompt from Wednesday\u2019s email<\/b> (never too late to go reread it):<\/p>\n

    \u201cReview google, reddit, capterra, and G2 reviews on each company mentioned above; what is the sentiment in the last 180 days?\u201d Then I\u2019ll typically ask ChatGPT to put the results in a table.\u201d<\/i><\/p>\n

    \ud83d\udc47\ud83c\udffc<\/p>\n

    Then, I\u2019ll start to ask ChatGPT 3-5 questions such as:<\/p>\n

    \u201cCan you explain to me why you recommend [learnwords] over the other options? Give me the top 5 negative reviews for [learnwords]. Give me the top 5 questions asked about [learnwords].\u201d<\/i><\/p>\n

    STOP SCRATCHING YOUR HEAD OVER SEO \ud83d\udc28<\/h3>\n

    Keyword research if you\u2019re not an expert at a marketing agency<\/a> takes more time than you have\u2026<\/p>\n

    Scouring 3 different tools + going deep on what will work for your site.<\/p>\n

    But early this year, we tested this excellent AI-based SEO writing tool.<\/p>\n

    It\u2019s called Koala, and it generates SEO-friendly content in minutes. No prompt engineering required!<\/p>\n

    \ud83d\udc49\ud83c\udffc Save Your SEO Time \ud83d\udc48\ud83c\udffc<\/a><\/p>\n

    HIRING WITH AI \ud83e\udde0<\/h3>\n

    I interview many people for various roles most weeks, and researching everyone who applies is tedious.<\/p>\n

    I use a little bit of AI to make things easier.<\/p>\n

    Here\u2019s how:<\/b><\/p>\n

    \u201c[Candidate Name] from [location] is a candidate for [role] at [company], and I will be interviewing him\/her on Monday. As an expert researcher, please conduct a comprehensive review of the following:<\/i><\/p>\n

    1. His\/Her last ten professional roles, including job titles, responsibilities, and tenures.<\/i><\/p>\n

    2. Locations where he\/she has lived or worked.<\/i><\/p>\n

    3. Any published articles, papers, or thought leadership content.<\/i><\/p>\n

    4. His social media presence across platforms, including LinkedIn, X\/Twitter, YouTube, and any other relevant channels.<\/i><\/p>\n

    Provide detailed insights that will help guide the interview, including key achievements or potential talking points.\u201d<\/i><\/p>\n

    \ud83e\udd1d working smarter<\/b>.<\/p>\n<\/p>\n

    BYO (Build Your Own) AI Prompts Database \u2714\ufe0f<\/h3>\n

    We use Notion for meeting agendas, SOPs, and, well, pretty much everything\u2026<\/p>\n

    But it\u2019s function as a database is key to collaborating as a team. If you\u2019re looking for a handy solution to organize and store your AI prompts\u2026<\/p>\n

    Spreadsheets don\u2019t cut it. Notion\u2019s better.<\/p>\n

    \ud83d\udc49\ud83c\udffc Understand how we use it \ud83d\udc48\ud83c\udffc<\/a><\/p>\n

    MEGA-STRATEGY RESEARCH PROMPT \ud83e\udd78<\/h3>\n

    I want you to act as a Business Model Generation Consulting Expert<\/b> and answer the following question: [INSERT PROMPT]<\/i>.<\/p>\n

    Business Model Canvas Analysis<\/h5>\n

    \u201cPresent the results in a table where each column represents a box from the Business Model Canvas, as outlined in the book Business Model Generation by Alexander Osterwalder. The table should include:<\/i><\/p>\n

    \u2022 Key Partners<\/i><\/p>\n

    \u2022 Key Activities<\/i><\/p>\n

    \u2022 Key Resources<\/i><\/p>\n

    \u2022 Value Propositions<\/i><\/p>\n

    \u2022 Customer Relationships<\/i><\/p>\n

    \u2022 Channels<\/i><\/p>\n

    \u2022 Customer Segments<\/i><\/p>\n

    \u2022 Cost Structure<\/i><\/p>\n

    \u2022 Revenue Streams.\u201d<\/i><\/p>\n

    Alternative Approaches<\/h5>\n

    \u201cIn addition to the Business Model Canvas, write a paragraph discussing less frequently covered approaches for evaluating and refining business models that could be useful for [PROMPT].\u201d<\/i><\/p>\n

    Porter\u2019s Five Forces<\/h5>\n

    \u201cProvide a table where each column represents a factor from Michael Porter\u2019s Five Forces Model (i.e., Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry) to evaluate [PROMPT].\u201d<\/i><\/p>\n

    SWOT Analysis<\/h5>\n

    \u201cPresent a 2\u00d72 table that highlights the Strengths, Weaknesses, Opportunities, and Threats related to [PROMPT].\u201d<\/i><\/p>\n

    Industry Statistics<\/h5>\n

    \u201cFor [PROMPT], provide industry-specific financial data, focusing on:<\/i><\/p>\n

    \u2022 Key financial statistics (e.g., likelihood of success, startup costs range)<\/i><\/p>\n

    \u2022 Emerging trends since 2000<\/i><\/p>\n

    \u2022 Investment payback periods (if available)<\/i><\/p>\n

    \u2022 Gross margin or profitability ratios within the sector.\u201d<\/i><\/p>\n

    AI is a great research partner. But you\u2019ve got to keep it simple<\/b>.<\/p>\n

    \ud83d\udca1My Tips<\/h5>\n
      \n
    • Talk to it on your phone to organize your thoughts<\/li>\n
    • Build a chain of questions\/prompts to help you research your topic<\/li>\n
    • Ask detailed questions about the results you get back, as it hallucinates 20% of the time!<\/li>\n
    • Put it in tables, graphs, or other formats that work best for you or your audience<\/li>\n<\/ul>\n

      I hope this gets you started on using AI to help you make better decisions through research.<\/p>\n

      P.S. I was stuck waiting in a line for 40 minutes today, and I got a 78-year-old talking to ChatGPT. If he did it, you can too.<\/p>\n

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