{"id":21634,"date":"2024-11-10T18:56:08","date_gmt":"2024-11-10T18:56:08","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21634"},"modified":"2026-03-31T00:24:30","modified_gmt":"2026-03-31T00:24:30","slug":"40-better-ad-conversions-isnt-magic-its-10-steps-with-ai","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/40-better-ad-conversions-isnt-magic-its-10-steps-with-ai\/","title":{"rendered":"\u2714\ufe0f 40% Better Ad Conversions Isn’t Magic, It’s 10 Steps With AI."},"content":{"rendered":"


\n\t\t\t\t\t\t\t\"MarketingAlec\"\t\t\t\t\t\t\t\t<\/a>
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\n\t\t\t\t\t\t\t\t\tSubscribe
\n\t\t\t\t\t<\/a>
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\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers
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Struggling With Meta Ads? \ud83d\ude1e<\/strong><\/h1>\n

Read Time<\/strong>: 4 minutes<\/p>\n

Guess what?<\/p>\n

You\u2019re not alone.<\/p>\n

I see both big brands & solopreneurs struggling with their Meta ads.<\/p>\n

My answer isn\u2019t magic. It\u2019s 10 steps with AI.<\/p>\n

Here are 10 steps you can implement right now<\/strong> to increase your ads\u2019 performance by 40%\u2026<\/strong><\/p>\n

Better Ads in 10 Steps \ud83e\ude84<\/h4>\n

Here\u2019s my list of clear and actionable steps<\/b> that you can implement right now, to create better ads with AI<\/p>\n

1\ufe0f\u20e3 Define Your Goals: <\/b>Clearly outline what you want to achieve with your Meta ads (awareness, traffic, sales, leads, download, other event).<\/p>\n

Use AI to analyze your past campaign results and competitors\u2019 ads (save PDF\u2019s from Meta Ad Library) and formulate your Ad test hypothesis.<\/p>\n

2\ufe0f\u20e3 Unlock Audience Insights with AI:<\/b> Use AI-driven analytics to gather insights about your target audience\u2019s behavior and preferences.<\/p>\n

Use that data to meet your buyers where they are.<\/p>\n

\"\"<\/p>\n

3\ufe0f\u20e3 Choose Meta vs Instagram vs Threads or All:<\/b> Research which platform your audience spends time on.<\/p>\n

What content do they consume in each?<\/p>\n

AI driven research can help identify current trends and suggest the most effective modifications to your ads.<\/p>\n

4\ufe0f\u20e3 Create Compelling Content:<\/b> Ads are content.<\/p>\n

I start with Midjourney or Dall-E prompts to storyboard and rough out concepts rapidly. I use ugly ads<\/a> too.<\/p>\n

10 or 15 ideas at a sitting!<\/p>\n

5\ufe0f\u20e3 Optimize Visuals:<\/b> I use Canva AI<\/a> to transform 3-5 storyboards into eye-catching visuals that resonate with my audience.<\/p>\n

Canva\u2019s easy editing saves me time on revisions and iterations.<\/p>\n

6\ufe0f\u20e3 A\/B Testing:<\/b> Then I use AI to automate the Ad Versions in a Google Sheet connected to the ChatGPT API (more on that on Friday).<\/p>\n

We always have an A Version and a B, C, or N (as many as you have budget for) version that was AI-driven (by segment, platform, location, age, gender, weather, etc.).<\/p>\n

7\ufe0f\u20e3 Monitor Performance:<\/b> Utilize AI analytics to continuously track ad performance daily.<\/p>\n

This way, you can implement quick adjustments to improve results.<\/p>\n

Automations of this kind are pretty easy to run:<\/p>\n

Have a tagged email > Send to Zapier > Runs ChatGPT\/Claude\/AI of your Choice > Zapier Returns AI \ud83d\udcc8Summary Ad email.<\/p>\n

8\ufe0f\u20e3 Rework Strategies:<\/b> Based on your AI-driven insights, be agile in modifying what is working and what needs to be reworked.<\/p>\n

Load working ads into ChatGPT and reports (via PDF) and ask it for other concepts.<\/p>\n

Load non-working ads and reports too\u2026<\/p>\n

Sometimes GPT has good insights on why it did not work.<\/p>\n

9\ufe0f\u20e3 Budget Management:<\/b> I use AI to monitor ad spending and costs, ensuring my budget is working hard to deliver your goal.<\/p>\n

Bonus<\/b>: Compare your spending to competitors\u2019 for the same period by exporting the data from your ad spy tool of choice.<\/p>\n

\ud83d\udd1f Learn and Iterate:<\/b> After each campaign or every two weeks, employ AI to analyze data and gather insights. I make it make charts as I like visuals.<\/p>\n

This helps you refine your approach for future marketing efforts.<\/p>\n

Alec\u2026 I don\u2019t have time<\/u> for this. \ud83d\ude24<\/p>\n

That\u2019s why on Friday, we\u2019ll dive deeper<\/b> into how we use AI to improve your ad creation.<\/p>\n

Need help with your AI skeptic boss?<\/h3>\n

Pick a couple from below\u2026send to your boss with: Please \ud83d\ude4f let me test, because:<\/p>\n

1. Coca-Cola\u2019s AI-Powered Creative Content Generation<\/h2>\n

\u2022 Challenge<\/b>: Coca-Cola wanted to create more personalized and engaging content for its global audience.<\/p>\n

\u2022 Solution<\/b>: Coca-Cola used AI to analyze vast amounts of user-generated content (UGC) and identify patterns in consumer preferences. The AI then generated creative assets, such as videos and images, that resonated with these preferences.<\/p>\n

\u2022 Result<\/b>: The AI-generated content led to a significant increase in engagement rates, with some campaigns seeing up to a 50% higher interaction compared to traditional methods.<\/p>\n

2. L\u2019Or\u00e9al\u2019s AI-Powered Virtual Try-On Ads<\/h2>\n

\u2022 Challenge<\/b>: L\u2019Or\u00e9al wanted to provide a more immersive and interactive experience for online shoppers.<\/p>\n

\u2022 Solution<\/b>: L\u2019Or\u00e9al implemented AI-powered virtual try-on technology in their digital ads, allowing users to see how different makeup products would look on them in real-time.<\/p>\n

\u2022 Result<\/b>: This interactive ad experience resulted in a 7x increase in ad engagement and a 30% increase in online sales for featured products.<\/p>\n

3. The New York Times\u2019 AI-Driven Ad Targeting<\/h2>\n

\u2022 Challenge<\/b>: The New York Times aimed to deliver more relevant ads to its readers without relying on third-party cookies.<\/p>\n

\u2022 Solution<\/b>: The publication developed an AI-based first-party data solution that analyzed readers\u2019 behavior and preferences to create detailed audience segments. Ads were then dynamically targeted to these segments.<\/p>\n

\u2022 Result<\/b>: The targeted ads achieved a higher click-through rate (CTR) compared to non-targeted ads, while also enhancing privacy.<\/p>\n

4. Nike\u2019s AI-Enhanced Personalized Ads<\/h2>\n

\u2022 Challenge<\/b>: Nike wanted to strengthen its connection with consumers through highly personalized ad experiences.<\/p>\n

\u2022 Solution<\/b>: Nike used AI to analyze customer data and predict individual preferences. The AI then personalized ad creatives and offers for each user, delivered through ads.<\/p>\n

\u2022 Result<\/b>: The personalized ads resulted in a 31% increase in conversion rates and a 20% reduction in customer acquisition costs.<\/p>\n

5. Spotify\u2019s AI-Powered Audio Ads<\/h2>\n

\u2022 Challenge<\/b>: Spotify needed to deliver highly relevant ads to its diverse user base without disrupting the listening experience.<\/p>\n

\u2022 Solution<\/b>: Spotify utilized AI to analyze user listening habits and preferences and create generative AI audio ads.<\/p>\n

\u2022 Result<\/b>: TBD<\/p>\n

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40% Better Ad Conversions isn’t Magic, it’s AI. <\/p>","protected":false},"author":1,"featured_media":25102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-21634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=21634"}],"version-history":[{"count":62,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21634\/revisions"}],"predecessor-version":[{"id":27370,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21634\/revisions\/27370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/25102"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=21634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=21634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=21634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}