{"id":21637,"date":"2024-10-29T19:47:31","date_gmt":"2024-10-29T19:47:31","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21637"},"modified":"2026-03-31T00:24:52","modified_gmt":"2026-03-31T00:24:52","slug":"boss-an-ai-skeptic-show-them-this","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/boss-an-ai-skeptic-show-them-this\/","title":{"rendered":"\ud83e\udee3 Boss an AI Skeptic? Show Them This…"},"content":{"rendered":"


\n\t\t\t\t\t\t\t\"MarketingAlec\"\t\t\t\t\t\t\t\t<\/a>
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\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"AI\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\n\n
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AI Case Studies for the Sceptic(s) in Your Life<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Boss an AI Skeptic? Show Them How Nike, BMW & Coke are Using It…<\/strong><\/h1>\n

Read Time:<\/strong> 4 minutes<\/p>\n

Hello\u2026Hello<\/p>\n

Happy Friday. May your kids be off to school so we can get serious about AI Marketing.<\/p>\n

I don’t know about you, but I frequently get asked by the AI skeptics in my life (Dad, Mom, and Wife) where this stuff is actually getting used?<\/p>\n

Here is my list to get you inspired and help deal with the co-worker who can\u2019t quite get their head around AI…yet.<\/p>\n

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L\u2019Oreal > Skin Genius<\/a><\/h2>\n

L\u2019Or\u00e9al has skillfully integrated AI into its beauty products through its AI-powered skincare tools, Skin Genius and Beauty Genius<\/a>. This tool analyzes users\u2019 skin\/beauty conditions through a selfie and provides personalized skincare recommendations based on AI algorithms.<\/p>\n

I have to work on my Radiance and they recommended three products to do so. They also gave me a breakdown of products by concern:<\/p>\n\n\n\n
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Nike > Own LLM<\/a><\/h2>\n

\u201cI don’t think in our case of designers, it ever replaces creativity,” said John Hoke, Chief Innovation Officer. “I think it is certainly rocket fuel for creativity. It certainly expands my own imagination to be able to do and see things in minutes and seconds versus weeks and months.”<\/p>\n

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Canva > Magic tool<\/h2>\n

Canva’s AI is on a strong<\/strong> roll, with recent enterprise deals<\/a>, the Acquisition of Leonardo.ai<\/a>, and many features that I use<\/a> because I have no graphics skills.<\/p>\n

The 90+ case studies<\/a> of companies using Canva are impressive.<\/p>\n

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Mastercard > Security<\/h2>\n

For anyone that wouldn’t trust AI for banking \/ security… MasterCard just stopped $20 Billion in Fraud<\/a> using AI.<\/p>\n

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Coke > Marketing<\/h2>\n

Coke is public about it use of AI regularly<\/a>, to create and accelerate its marketing<\/a>.<\/p>\n

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General mills > hr<\/h2>\n

General Mills used Google LLMs<\/a> to roll out an internal tool for all US, UK, and Canadian employees.<\/p>\n

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BMW > Automation<\/h2>\n

30-40% productivity gain<\/a> at BMW.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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You can hire an SEO assistant for $20\/month \ud83d\udc28<\/h2>\n

You read that right – I have a tool for you that writes fully optimized SEO<\/strong> articles, with up-to-date facts (it browses the internet on its own).<\/p>\n

The best part? It automatically structures your articles according to Google’s SERP documentation.<\/p>\n

It also posts articles in one<\/strong> click<\/strong> to WordPress and Shopify. \ud83e\udd2f<\/p>\n

Check it out<\/a>.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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And the list goes on.<\/p>\n

The gains are real. I see them every day. AI is here to stay. Yes, we are in an AI ‘hype’ \ud83e\udee7, but like the internet bubble, Amazon, Google & Ebay all emerged and changed the world we live in.<\/p>\n

I’ll hug your AI skeptic, especially if it’s your Dad; my co-worker lost his unexpectedly this week. We need them to separate the fiction from the truth of AI.<\/p>\n

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AI Case Studies for the Sceptic(s) in Your Life Boss an AI Skeptic? Show Them How Nike, BMW & Coke are Using It… Read Time: 4 minutes Hello\u2026Hello Happy Friday. May your kids be off to school so we can get serious about AI Marketing. I don’t know about you, but I frequently get asked by the AI skeptics in my life (Dad, Mom, and Wife) where this stuff is actually getting used? Here is my list to get you inspired and help deal with the co-worker who can\u2019t quite get their head around AI…yet….<\/p>","protected":false},"author":1,"featured_media":25956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-21637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-productivity"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=21637"}],"version-history":[{"count":20,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21637\/revisions"}],"predecessor-version":[{"id":27056,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21637\/revisions\/27056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/25956"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=21637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=21637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=21637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}