{"id":21682,"date":"2024-10-29T19:39:44","date_gmt":"2024-10-29T19:39:44","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21682"},"modified":"2026-03-31T00:25:08","modified_gmt":"2026-03-31T00:25:08","slug":"the-boss-barrier-get-them-over-the-ai-line","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/the-boss-barrier-get-them-over-the-ai-line\/","title":{"rendered":"\ud83e\udd28 The Boss Barrier: Get Them Over the AI Line"},"content":{"rendered":"<a href=\"https:\/\/marketingalec.com\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png\" alt=\"MarketingAlec\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png 512w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-300x300.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-150x150.png 150w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-270x270.png 270w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-192x192.png 192w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-180x180.png 180w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-32x32.png 32w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gm5oppmlw0i0651x3vnemu1l8b6yh9wjvsh4.png 100w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gl6lokc7d0yvh7d216tj9j46nqhit4zfi0g8.png 20w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gljrbhtlt5ajqjzvop4qj0ppmg926otun6gk.png 50w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4glo574zemiqfto7hkj8gy6kvy0u8n7fzowgo.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tSubscribe\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-the-boss-barrier-get-them-over-the-ai-line-1024x576.png\" alt=\"\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-the-boss-barrier-get-them-over-the-ai-line-1024x576.png 1024w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-the-boss-barrier-get-them-over-the-ai-line-300x169.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-the-boss-barrier-get-them-over-the-ai-line-768x432.png 768w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-the-boss-barrier-get-them-over-the-ai-line-1536x864.png 1536w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/10\/MarketingAlec-the-boss-barrier-get-them-over-the-ai-line.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t<table style=\"width: 100%; margin: 0 auto; background-color: #ffffff;\" cellspacing=\"0\" cellpadding=\"0\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n<table style=\"text-align: center; float: none;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\">\n\u00a0\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 120%; text-align: center; text-transform: none;\">The biggest barrier to Marketing AI adoption in the workplace?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n\u00a0\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n<h1 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 36px; color: #000000; font-weight: bold; letter-spacing: 0; line-height: 1.5; text-transform: none;\">The &#8216;My Boss Doesn&#8217;t Believe in AI&#8217; Edition<\/h1>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>Read Time:<\/strong> 4 minutes<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">When I teach my \u200bAI classes\u200b at the University of New Hampshire, I hear from many of my students that they can&#8217;t use AI properly because of <em>roadblocks<\/em> from management and IT.<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">&#8216;My boss doesn&#8217;t believe in AI&#8217; is a recurring theme&#8230; And there&#8217;s no way they&#8217;ll buy the paid version.\ud83d\udcb8<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">As I&#8217;ve mentioned previously, not having a paid membership is a <strong>big<\/strong> mistake when it comes to AI copyright issues.<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">So. How do you convince your boss you need one?<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">Here are the <strong>three <\/strong>arguments I would use to get my boss over the AI line&#8230;<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">\ud83d\udc47\ud83c\udffc<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\"><strong>1\ufe0f\u20e3 100% Adoption By Legal dept <\/strong><\/h2>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>The Argument:<\/strong> If a pharmaceutical company can have <strong>everyone<\/strong> on ChatGPT&#8230; why can\u2019t we?<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>Then show them this:<\/strong><\/p>\n<p><a style=\"width: 100%; max-width: 480px; margin: 0 auto; border: 0; text-decoration: none;\" href=\"https:\/\/www.youtube.com\/watch?v=t3UHnKLVS1M&amp;t=1s\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"border-radius: 4px; max-width: 480px; width: 100%; height: auto;\" src=\"https:\/\/functions-js.convertkit.com\/playbutton?play=%23324C85&amp;accent=%23ffffff&amp;thumbnailof=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dt3UHnKLVS1M%26t%3D1s&amp;width=480&amp;height=270&amp;fit=contain\" alt=\"video preview\" width=\"480\" height=\"270\" title=\"\">\u200b<\/a><\/p>\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\"><strong>2\ufe0f\u20e3 Time Saving = Cost Saving<\/strong><\/h2>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>The Argument: <\/strong>We can save <strong>a lot<\/strong> of money in marketing if we can make videos that are even <strong>half<\/strong> as good as the ones shown here&#8230;<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>Then show them this:<\/strong><\/p>\n<p><a style=\"width: 100%; max-width: 480px; margin: 0 auto; border: 0; text-decoration: none;\" href=\"https:\/\/www.youtube.com\/watch?v=HK6y8DAPN_0\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"border-radius: 4px; max-width: 480px; width: 100%; height: auto;\" src=\"https:\/\/functions-js.convertkit.com\/playbutton?play=%23324C85&amp;accent=%23ffffff&amp;thumbnailof=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DHK6y8DAPN_0&amp;width=480&amp;height=270&amp;fit=contain\" alt=\"video preview\" width=\"480\" height=\"270\" title=\"\">\u200b<\/a><\/p>\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase;\"><strong>3\ufe0f\u20e3 Our Competitors Are Beating Us<\/strong><\/h2>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>The Argument:<\/strong> Our competitors are using (<em>insert AI<\/em>). We aren&#8217;t, so we&#8217;re behind. If we don\u2019t get a paid account, we will be even further behind because, according to this <a style=\"color: #0000ff;\" href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/how-generative-ai-can-boost-highly-skilled-workers-productivity\" target=\"_blank\" rel=\"noopener noreferrer\">MIT study<\/a>, their output will be <strong>40% better<\/strong> and <strong>18% faster <\/strong>with AI.<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\"><strong>Then show them this (Open Source = Low Cost AI):<\/strong><\/p>\n<p><a style=\"width: 100%; max-width: 480px; margin: 0 auto; border: 0; text-decoration: none;\" href=\"https:\/\/www.youtube.com\/watch?v=cEHFzvU-pzk\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"border-radius: 4px; max-width: 480px; width: 100%; height: auto;\" src=\"https:\/\/functions-js.convertkit.com\/playbutton?play=%23324C85&amp;accent=%23ffffff&amp;thumbnailof=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DcEHFzvU-pzk&amp;width=480&amp;height=270&amp;fit=contain\" alt=\"video preview\" width=\"480\" height=\"270\" title=\"\">\u200b<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center; border-radius: 12px 12px 12px 12px; border: solid 2px #9cd0d0;\" bgcolor=\"#ffffff\" width=\"640\">\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-align: center; text-transform: uppercase;\">When you&#8217;re ready, are 2 more ways I can help you:<\/h2>\n<ol style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #353535; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-align: left; text-transform: none;\">\n<li>Strapped for time and need help with marketing now? My award-winning team over at ScaledOn are doing great things for brands like yours. <a style=\"color: #0000ff;\" href=\"https:\/\/vfv2omeuq7t.typeform.com\/to\/T4EXEsKP\" target=\"_blank\" rel=\"noopener noreferrer\">Take this quick survey so we can assess how we can assist you.<\/a>\u200b<\/li>\n<li>I spent the 4th playing with one of my new favorite blog-writing apps, <a style=\"color: #0000ff;\" href=\"https:\/\/www.cuppa.sh\/?via=alec\" target=\"_blank\" rel=\"noopener noreferrer\">Cuppa<\/a>. If you&#8217;re looking for well-written, optimized blogs, this is the tool for you.<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; margin: 0 auto; max-width: 640px;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; background-size: cover; background-position: center;\" bgcolor=\"#ffffff\" width=\"640\">\n<h2 style=\"font-family: -apple-system, BlinkMacSystemFont, sans-serif; font-size: 20px; color: #000000; font-weight: 600; letter-spacing: -1px; line-height: 1; text-transform: uppercase; margin-top: 0; margin-bottom: 0;\">As Promised&#8230;STEAL MY PROMPTS \ud83e\udd1d<\/h2>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">In my last email I promised my top 5 prompts. <strong>40%<\/strong> of us spend <strong>1\/4 <\/strong>of our time each week on <strong>busy<\/strong> work.<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">Want that time back?<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">Test a new <strong>prompt<\/strong>. It&#8217;s a skill to build through regular practice.<\/p>\n<p style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-transform: none;\">A couple of pointers:<\/p>\n<ol style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, sans-serif; font-size: 18px; color: #000000; font-weight: 400; letter-spacing: 0; line-height: 1.5; text-align: left; text-transform: none;\">\n<li>What type of expert do you need help from? Acting as an expert copywriter, analyst, social media strategist&#8230;<\/li>\n<li>Add the industry you are in, &#8216;An expert email copywriter in higher education.&#8217; \ud83d\ude4c<\/li>\n<li><em>Get Efficient<\/em> &gt; <a style=\"color: #000000;\" href=\"https:\/\/drive.google.com\/file\/d\/1SwCfEQo3nQvcd8_FEuuRHUWivapKGFG0\/view?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Steal My Prompts<\/strong><\/a>\u200b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\u00a0\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p>\u00a0<\/p>\n[elementor-template id=&#8221;26839&#8243;]","protected":false},"excerpt":{"rendered":"<p>The biggest barrier to Marketing AI adoption in the workplace? The &#8216;My Boss Doesn&#8217;t Believe in AI&#8217; Edition Read Time: 4 minutes When I teach my AI classes at the University of New Hampshire, I hear from many of my students that they can&#8217;t use AI properly because of roadblocks from management and IT. &#8216;My boss doesn&#8217;t believe in AI&#8217; is a recurring theme&#8230; And there&#8217;s no way they&#8217;ll buy the paid version.\ud83d\udcb8 As I&#8217;ve mentioned previously, not having a paid membership is a big mistake when it comes&#8230;<\/p>","protected":false},"author":1,"featured_media":27575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[89,36],"tags":[],"class_list":["post-21682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-productivity","category-ai-strategy"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=21682"}],"version-history":[{"count":20,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21682\/revisions"}],"predecessor-version":[{"id":27581,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21682\/revisions\/27581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/27575"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=21682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=21682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=21682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}