{"id":21700,"date":"2024-10-29T19:36:50","date_gmt":"2024-10-29T19:36:50","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21700"},"modified":"2026-03-31T00:25:14","modified_gmt":"2026-03-31T00:25:14","slug":"is-apple-intelligence-legit","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/is-apple-intelligence-legit\/","title":{"rendered":"\ud83c\udf4e Is Apple Intelligence Legit?"},"content":{"rendered":"\n\t\t\t\t\t\t\t\"MarketingAlec\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSubscribe\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\n\n
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Inside Apple Intelligence & How It Affects Your Marketing<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Everything marketers need to know about Apple Intelligence<\/h1>\n

Read Time:<\/strong> 5 minutes<\/h3>\n

This week Apple gave all marketers a lot to think through at their Worldwide Developers Conference.<\/p>\n

My favorite part? Apple rebranding AI<\/strong> to Apple Intelligence<\/strong>.<\/p>\n

Well played, Apple, well played.\ud83e\udd4b<\/p>\n

A Look Inside the Conference \ud83d\udc40 <\/strong><\/h2>\n

If there was any question as to gold standard<\/strong> in AI, Apple seems to have answered that question for us, when they chose ChatGPT to power aspects of their new assistive technology: Apple Intelligence<\/a>.<\/p>\n

And as for Apple’s privacy claims? I’m reading between the lines.<\/p>\n

While Apple claimed the conference to be privacy-centric, my gut feels like this tends to be more about Apple kneecapping Google<\/a>, Meta, and other ad platforms… encouraging you to buy ads via Apple in the future.<\/p>\n

Apple will integrate its proprietary hardware with on-device AI, likely providing a superior user experience to Google’s Android ecosystem.<\/p>\n

The Implications For Your Marketing \ud83e\udef5<\/h2>\n

With Apple’s new tech, 28% of the phones in the world will now have ChatGPT installed on their mobile device<\/strong>. \ud83e\udd2f<\/p>\n

And guess what? Your customers will demand your sh*tty chatbot on your website be at least<\/em> as good as what they see on their phone every day.<\/p>\n

Ahem, to summarize: Welcome to a cycle of \u2728forced upgrades\u2728 for those of you on Hubspot, Salesforce, and other platforms that are lagging where there are current upskilling opportunities.
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When You’re Ready, Here’s 2 More Ways To Get Your Team Ready For AI \ud83d\udc4b\ud83c\udffb<\/h2>\n
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  1. Let my team, who are on the ground becoming Apple Intelligence experts, lead you. Take this <\/strong>two minute quiz<\/strong><\/a> to help my team understand how we can help you.<\/strong><\/li>\n
  2. When you’re talking to your team about using Apple Intelligence to increase efficiency, why not start today? Use <\/strong>Descript<\/strong><\/a> to create AI-generated transcripts and edit video\/audio in seconds.<\/strong><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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    7 questions To ASK YOUR Marketing team on MONDAY \ud83e\udde0 <\/strong><\/h2>\n
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    1. Will we be an <\/strong>early adopter<\/em><\/strong> or wait for the issues to be ironed out?<\/strong><\/li>\n
    2. What do we want to test here?<\/strong><\/li>\n
    3. How will this impact our marketing attribution?<\/strong><\/li>\n
    4. How will this impact our content production process? <\/strong>Considering user-generated content just got better<\/em> on 28% of the world’s phones.<\/li>\n
    5. How can we use this information to increase efficiency?<\/strong><\/li>\n
    6. What does this mean for our ads on Apple devices?<\/strong><\/li>\n
    7. What implications are there on customer support?<\/strong><\/li>\n<\/ol>\n

      Want To Go Deeper? Here’s Some Homework \ud83d\udc47 <\/strong><\/h2>\n

      Watch Apple’s full WWDC keynote (\u23f1\ufe0f 1h 43m)<\/strong><\/p>\n

      \"video\u200b<\/a><\/p>\n

      \u200b
      \u200bWatch Apple’s TL;DR on Apple Intelligence (\u23f1\ufe0f 5m)<\/strong><\/p>\n

      \"video\u200b<\/a><\/p>\n

      \u200b
      \u200bWatch this overview on Apple Intelligence privacy concerns (\u23f1\ufe0f 4m)<\/strong><\/p>\n

      \"video\u200b<\/a><\/p>\n

      \u200b
      \u200bWatch MKBHD’s expert recap answering the question we’re all asking: Is Apple Intelligence Legit? (\u23f1\ufe0f 18m)<\/strong><\/p>\n

      \"video\u200b<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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      Whether you’re hyped up for Apple Intelligence or dreading it, one thing’s certain: if it has Apple’s backing, you won’t be able to ignore it.<\/p>\n

      Send this to the AI skeptic in your life and tell them that Apple’s betting on AI. See if that turns them into a believer!<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\u00a0\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

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      Inside Apple Intelligence & How It Affects Your Marketing Everything marketers need to know about Apple Intelligence Read Time: 5 minutes This week Apple gave all marketers a lot to think through at their Worldwide Developers Conference. My favorite part? Apple rebranding AI to Apple Intelligence. Well played, Apple, well played.\ud83e\udd4b A Look Inside the Conference \ud83d\udc40 If there was any question as to gold standard in AI, Apple seems to have answered that question for us, when they chose ChatGPT to…<\/p>","protected":false},"author":1,"featured_media":26784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-21700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=21700"}],"version-history":[{"count":23,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21700\/revisions"}],"predecessor-version":[{"id":27604,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21700\/revisions\/27604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/26784"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=21700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=21700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=21700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}