{"id":21721,"date":"2024-11-10T17:56:29","date_gmt":"2024-11-10T17:56:29","guid":{"rendered":"https:\/\/marketingalec.com\/?p=21721"},"modified":"2026-03-31T00:24:41","modified_gmt":"2026-03-31T00:24:41","slug":"not-using-ai-youre-falling-behind","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/not-using-ai-youre-falling-behind\/","title":{"rendered":"\ud83e\udde0 Not using AI? You&#8217;re falling behind&#8230;"},"content":{"rendered":"<p><a href=\"https:\/\/marketingalec.com\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png\" alt=\"MarketingAlec\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png 512w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-300x300.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-150x150.png 150w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-270x270.png 270w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-192x192.png 192w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-180x180.png 180w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-32x32.png 32w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gm5oppmlw0i0651x3vnemu1l8b6yh9wjvsh4.png 100w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gl6lokc7d0yvh7d216tj9j46nqhit4zfi0g8.png 20w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gljrbhtlt5ajqjzvop4qj0ppmg926otun6gk.png 50w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4glo574zemiqfto7hkj8gy6kvy0u8n7fzowgo.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" title=\"\">\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\"><br \/>\n\t\t\t\t\t\t\t\t\tSubscribe<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\"><br \/>\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/10-Hours-Worth-of-Research-In-Under-1-HR-10-1024x576.png\" alt=\"Not using AI?\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/10-Hours-Worth-of-Research-In-Under-1-HR-10-1024x576.png 1024w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/10-Hours-Worth-of-Research-In-Under-1-HR-10-300x169.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/10-Hours-Worth-of-Research-In-Under-1-HR-10-768x432.png 768w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/10-Hours-Worth-of-Research-In-Under-1-HR-10-1536x864.png 1536w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/10-Hours-Worth-of-Research-In-Under-1-HR-10.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p style=\"text-align: center;\">Why use AI &amp; how to get better at ChatGPT<\/p>\n<h1>Why Should I Use AI?<\/h1>\n<p><b>Read Time:<\/b> 3 minutes<\/p>\n<h4>Today At A Glance:<\/h4>\n<ul>\n<li>Why you should be using AI<\/li>\n<li>AI\u2019s revenue potential<\/li>\n<li>AI and humans vs. AI or humans<\/li>\n<li>Get better at AI with one simple action<\/li>\n<\/ul>\n<h4>Why You Should Be Using AI \ud83e\udd14<\/h4>\n<p>At a recent conference, a fellow marketer asked me, \u201cWhy should I use AI? My job isn\u2019t going to pay me extra for learning how to use it.\u201d<\/p>\n<p>It\u2019s a valid concern\u2014employers may not offer additional compensation for utilizing AI tools like ChatGPT. In fact, many discourage its use. But let\u2019s reframe the question: Why should you use AI in Marketing?<\/p>\n<p>The simple answer is this: AI can help alleviate the burden of mundane, time-consuming tasks, allowing you to redirect your efforts toward more impactful work. <b>Think of AI as automation that can potentially save you 30% of your week<\/b>, giving you the freedom to focus on what truly matters to you.<\/p>\n<p>While skepticism is appreciated, it\u2019s important to recognize that AI has the potential to give us back time. The extent to which it does so ultimately depends on how we harness its power.<\/p>\n<p>Case in point: <b>the AI industry has reached a staggering $3 billion in revenue in 2023<\/b>, surpassing the 10 years it took Software as a Service (SaaS) tools like Salesforce and Hubspot to achieve the same milestone.This impressive feat underscores AI\u2019s rapid expansion and potential within the market. By keeping a pulse on industry revenue trends, marketers can gain valuable insights into the shifting landscape and emerging opportunities. Stay tuned for more updates on the evolving AI industry and its impact on marketing strategies.AI and Humans \ud83e\udd1d<\/p>\n<p>Humans love thinking in duality \u2013 black or white, good or evil, AI or humans. More realistically, I believe in the future where AI and humans work hand in hand. Why? It all comes down to ethics, the potential for bias, and our need for regulation.As an optimist, I\u2019m confident that the combination of human creativity and AI will prevail. Early research indicates that <b>AI benefits our <a href=\"https:\/\/news.mit.edu\/2023\/study-finds-chatgpt-boosts-worker-productivity-writing-0714\" target=\"_blank\" rel=\"noopener\"><b>less skilled<\/b><\/a> team member<\/b>s <b>the most<\/b>, and that\u2019s something to be excited about.I had to learn to type on old-school typewriters, my daughter will have to learn how to communicate with AI. You can talk to ChatGPT 4X faster than you type. Are you ready to embrace this change?Get Better at AI \ud83d\udcab<\/p>\n<p>Looking for a quick way to practice AI? In the car? <b>Download ChatGPT\u2019s mobile app.<\/b><\/p>\n<p><a href=\"https:\/\/youtu.be\/sN03Trg_cfs?si=qyszMVIPPpj4i9iv\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" title=\"Playbutton?Play=%23324C85&amp;Amp;Accent=%23Ffffff&amp;Amp;Thumbnailof=Https%3A%2F%2Fyoutu\" src=\"https:\/\/functions-js.convertkit.com\/playbutton?play=%23324C85&amp;accent=%23ffffff&amp;thumbnailof=https%3A%2F%2Fyoutu.be%2FsN03Trg_cfs%3Fsi%3DqyszMVIPPpj4i9iv&amp;width=480&amp;height=270&amp;fit=contain\" alt=\"video preview\" width=\"480\" height=\"270\" \/><\/a><\/p>\n<p>It\u2019s a great way to learn about AI and try it out with real-life examples. You can use ChatGPT\u2019s voice function to talk while you\u2019re on the move, lounging around the house, or hard at work. The best part is you can pick up the prompt on your desktop! On Friday, we\u2019ll be diving deep into OpenAI\u2019s new GPT-4o and see how it stacks up with Google\u2019s Gemini.\u00a0<i>Make sure the AI skeptic in your life sees Friday\u2019s special issue by forwarding this to them today<\/i>. See you as you head out for Memorial Day! \ud83e\udd1d<\/p>\n<\/p>\n<h3>AI\u2019s Revenue Potential \ud83e\udd11<\/h3>\n<p>Ever heard the saying \u201cfollow the money\u201d? Turns out, when it comes to tracking industry growth, it\u2019s often better than relying on press releases or formal announcements.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/accelerating-change-MarketingAlec-1024x522.webp\" alt=\"\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/accelerating-change-MarketingAlec-1024x522.webp 1024w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/accelerating-change-MarketingAlec-300x153.webp 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/accelerating-change-MarketingAlec-768x392.webp 768w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/accelerating-change-MarketingAlec-1536x783.webp 1536w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/11\/accelerating-change-MarketingAlec.webp 1734w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><br \/>\n\t\t[elementor-template id=&#8221;26839&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why care about AI &#038; how to get better at ChatGPT<\/p>","protected":false},"author":1,"featured_media":25902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[89,125],"tags":[131],"class_list":["post-21721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-productivity","category-ai-voice","tag-why-should-i-use-ai"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=21721"}],"version-history":[{"count":25,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21721\/revisions"}],"predecessor-version":[{"id":27719,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/21721\/revisions\/27719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/25902"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=21721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=21721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=21721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}