{"id":5175,"date":"2023-09-13T15:13:23","date_gmt":"2023-09-13T15:13:23","guid":{"rendered":"https:\/\/marketingalec.com\/?p=5175"},"modified":"2024-11-25T14:34:13","modified_gmt":"2024-11-25T14:34:13","slug":"find-your-marketing-superpower","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/find-your-marketing-superpower\/","title":{"rendered":"Avoid My 20 Million Dollar Mistake: Find Your Marketing Superpower"},"content":{"rendered":"\n\t\t\t\t\t\t\t\"MarketingAlec\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSubscribe\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Image\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t

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Most marketers get bogged down in the tactics instead of trusting<\/strong> in their marketing superpower.<\/em> Or worse still, they haven’t identified their superpower yet…<\/p>\n

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Finding your Marketing Superpower is important.<\/h2>\n

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It’s so important that we’re dedicating our first-ever article to superpowers. It’s tempting, as a business owner or marketing manager, to tackle it all, but the truth is that you simply can’t.<\/p>\n

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Great Alec! But what do I do? Simple. You find your main brand strength, your superpower, and you stay 100% authentic to using that power.<\/p>\n

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I have made the mistake of ‘trying to do it all’ countless<\/strong> times. From big brands like MTV, where I learned the power of a Brand, to the start-up where I helped blow $20 million out the door with little result. \ud83d\ude2d<\/p>\n

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Don’t waste time on another pointless Digital Marketing Strategy.<\/strong><\/h2>\n

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Instead, be \ud83d\udcaf clear on your differentiated Digital Marketing Superpower. \ud83d\udc4a\ud83c\udffc<\/p>\n

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The World Moves Faster & Faster\u00a0<\/h2>\n

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Don’t spend weeks or months<\/em> formulating an already outdated Marketing Strategy.<\/p>\n

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This is a heresy from a former Chief Strategy Officer that worked with 90 of the world’s most significant consumer goods brands. I spoke on stage in front of thousands, demanding you have a clear Digital Strategy. \ud83e\udd2f<\/p>\n

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I was wrong.<\/strong> Testing what actually works with 250+ businesses, you learn that simpler is better. Teaching, advising, and running a digital agency for the last ten years has shown me your brand needs a simpler ‘True North’. For you. For your team. For your customers.\u00a0\ud83e\udded<\/p>\n

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\ud83d\udc86\ud83c\udffc\u200d\u2640\ufe0fTry This: Swap Strategy<\/em> for SUPERPOWER<\/em><\/strong><\/h2>\n

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Answer this: What is My #<\/strong>1<\/strong> Marketing Superpower?\u00a0<\/strong><\/h3>\n

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Then Ask: <\/strong>Why me?<\/strong><\/h3>\n

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You only get one superpower<\/strong> not 5. Consumer attention is measured in seconds and decreases every day. \u23f2\ufe0f The recommended Instagram reel play time? 7 seconds. \ud83e\udd2f Make sure your message is clear (and quick)!<\/p>\n

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Your Superpower then informs<\/em> everything you do. As Seth Goodin famously said<\/a>:<\/p>\n

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\"Seth<\/figure>\n

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\ud83e\udd14 How Does Your Brand Use It’s Superpower?<\/strong><\/h2>\n

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