{"id":5947,"date":"2023-10-19T01:18:33","date_gmt":"2023-10-19T01:18:33","guid":{"rendered":"https:\/\/marketingalec.com\/?p=5947"},"modified":"2024-11-25T14:29:08","modified_gmt":"2024-11-25T14:29:08","slug":"jack-schrupp-seo-hack-for-organic-traffic-volume","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/jack-schrupp-seo-hack-for-organic-traffic-volume\/","title":{"rendered":"Entrepreneur Jack Schrupp&#8217;s no. 1 SEO Hack for Drawing Organic Traffic Volume"},"content":{"rendered":"<a href=\"https:\/\/marketingalec.com\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png\" alt=\"MarketingAlec\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png 512w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-300x300.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-150x150.png 150w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-270x270.png 270w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-192x192.png 192w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-180x180.png 180w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-32x32.png 32w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gm5oppmlw0i0651x3vnemu1l8b6yh9wjvsh4.png 100w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gl6lokc7d0yvh7d216tj9j46nqhit4zfi0g8.png 20w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gljrbhtlt5ajqjzvop4qj0ppmg926otun6gk.png 50w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4glo574zemiqfto7hkj8gy6kvy0u8n7fzowgo.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tSubscribe\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/01\/Entrepreneur-Jack-Schrupps-no.-1-SEO-Hack-for-Drawing-Organic-Traffic-Volume-768x432.png\" alt=\"Image Cover Article The Art of Blog Writing: A Candid Conversation with Jack Schrupp\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/01\/Entrepreneur-Jack-Schrupps-no.-1-SEO-Hack-for-Drawing-Organic-Traffic-Volume-768x432.png 768w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/01\/Entrepreneur-Jack-Schrupps-no.-1-SEO-Hack-for-Drawing-Organic-Traffic-Volume-300x169.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/01\/Entrepreneur-Jack-Schrupps-no.-1-SEO-Hack-for-Drawing-Organic-Traffic-Volume-1024x576.png 1024w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/01\/Entrepreneur-Jack-Schrupps-no.-1-SEO-Hack-for-Drawing-Organic-Traffic-Volume-1536x864.png 1536w, https:\/\/marketingalec.com\/wp-content\/uploads\/2024\/01\/Entrepreneur-Jack-Schrupps-no.-1-SEO-Hack-for-Drawing-Organic-Traffic-Volume.png 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t<p><\/p>\n<h2>Candid SEO Conversations<\/h2>\n<p>\n<\/p>\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jack-schrupp-4a14a7a1\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/jack-schrupp-4a14a7a1\/\" target=\"_blank\" rel=\"noopener\">Jack Schrupp<\/a> speaks openly about the battle to bring out a new product during the pandemic, and his SEO marketing hack.<\/p>\n<p><\/p>\n<\/blockquote>\n<p>\n<\/p>\n<p><strong>\ud83c\udfa4 MarketingAlec<\/strong><\/p>\n<p>\n<\/p>\n<figure><img decoding=\"async\" title=\"Jack Schrupp\" src=\"http:\/\/marketingalec.com\/wp-content\/uploads\/2023\/10\/Jack-Schrupp.jpg\" alt=\"\"><\/figure>\n<p>\n<\/p>\n<p>With incredibly high organic traffic across his website, which, by the way, is in a very competitive industry, <a href=\"https:\/\/www.drinkwholesome.com\/\" data-type=\"link\" data-id=\"https:\/\/www.drinkwholesome.com\/\" target=\"_blank\" rel=\"noopener\">Drink Wholesome<\/a> founder, Jack Schrupp, talks tactics, starting a new brand and pivoting his sales strategy amidst a pandemic.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: So, what led you to start your own business?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JS: I started selling in early 2020. I was an athlete and training and I needed to take protein shakes but they always made me feel crappy.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: So it came about from a personal need<\/strong>?<\/h3>\n<p>\n<\/p>\n<p>JS: Yeah. I wasn\u2019t looking to start a business. I mean I really liked my job at the time. I was a teacher at a boarding school and I really loved that. But yeah I just had a passion for creating a more natural product. I made it for myself and it helped me, so I thought it could probably help others, too.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: And what was your goal when you started actually selling the product?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: Well it was a really slow start. USA shut down because of Covid, obviously. I originally planned to take it retail-centric. But everything was shut. So I had to pivot and start my own ecommerce site as everyone was shopping online.\u00a0<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: And you kept working as a teacher during this blow up period, right?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: Yeah, I officially quit July 1st of this year, yeah so three and a half years after launching.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: Good for you. So was there like a WOW moment or turning point for Drink Wholesome? Is that what inspired you to quit and take it full time?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: No. It\u2019s been a slow burn. No big moment for us.\u00a0<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: That\u2019s so similar to other brand owners we\u2019ve talked to. It\u2019s a common thread I think.\u00a0<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: Yeah. It\u2019s just been grinding and head down and a genuine passion for the product.\u00a0<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: Let\u2019s talk marketing. What\u2019s your experience?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: None. I was a teacher. I taught myself <strong>everything<\/strong>.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: Totally DIY. Love it. So what do you put the success of Drink Wholesome down to, from a marketing standpoint?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: SEO definitely. Like we get 99% of traffic organically through our blogs.\u00a0<\/p>\n<p>\n<\/p>\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<p>\ud83d\udca1 Will SEO be your unique marketing strategy? <a href=\"https:\/\/marketingalec.com\/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjcyMjciLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">Take our quiz and find out<\/a>.\u00a0<\/p>\n<p><\/p>\n<\/blockquote>\n<p>\n<style><\/style><style><\/style>\n\n<a class=\"gb-button gb-button-587bab30 gb-button-text\" href=\"https:\/\/marketingalec.com\/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjcyMjciLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">Take our quiz<\/a>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: And what made you choose SEO as your main angle?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: It\u2019s the nature of my business. People are using search engines to ask for product recommendations. And my product is something specific for gut issues. So if I can just get my product in front of people asking these questions, it\u2019s as close to a sure thing as I can get, I think.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: SEO is such a daunting concept to a lot of business owners. Like it\u2019s not usually the first thing they do. So you\u2019re definitely unique in that way.<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: Yeah like I\u2019m not a big subscriber, I don&#8217;t send a ton of emails to my customers and I hate social media. Plus paid advertising I just kind of feel like the only winners are big corporations running them. SEO is something I can control.<\/p>\n<p>\n<\/p>\n<figure>\n<blockquote>\n<p>\ud83d\udca1 For some of our favorite tools, check out our article on <a href=\"https:\/\/marketingalec.com\/seo-tools-we-use\/\" data-type=\"link\" data-id=\"https:\/\/marketingalec.com\/seo-tools-we-use\/\">top SEO tools<\/a> we use.<\/p>\n<p>Or take our AI Tools MA-tchmaker quiz and find the right one for your marketing needs:<\/p>\n<\/blockquote>\n<\/figure>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: Definitely a unique point of view. Love it. What\u2019s your SEO or blog posting strategy?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: Well I aim to post a blog a week. SEO is a slow burn organic strategy. You post an article and it\u2019s not immediate like paid ads or social media. But then it accumulates over time and you look at your web traffic and realize, oh wow, I\u2019m getting, you know, 50 visits a day from this article I posted two months ago. It\u2019s weird.\u00a0<\/p>\n<p>\n<\/p>\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<p>\ud83d\udca1 For researching keywords, we always recommend SEMrush. <a href=\"https:\/\/www.semrush.com\/\" data-type=\"link\" data-id=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">Discover it here.<\/a><\/p>\n<p><\/p>\n<\/blockquote>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: You do research obviously, on what you\u2019re going to kind of write about?<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: Yeah 100% it\u2019s based all on researching key words to target and looking at customer intent. My hack is writing an article with fewer than 20 searches per month.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: What?!<\/strong><\/h3>\n<p>\n<\/p>\n<p>JC: Yeah. It means I\u2019m not up against competitors bidding for keywords that are super difficult to rank for. And it means these people are searching for something so specific, if they see my brand, they\u2019re bound to purchase because it\u2019s directly answering their need and intent.<\/p>\n<p>\n<\/p>\n<h3 class=\"wp-block-heading\"><strong>MA: Genius.<\/strong><\/h3>\n<p>\n<\/p>\n<figure>\n<blockquote>\n<p>\ud83d\udca1 Looking for some DFY (Done For You) help with SEO? <a href=\"https:\/\/scaledon.com\/\" data-type=\"link\" data-id=\"https:\/\/scaledon.com\/\" target=\"_blank\" rel=\"noopener\">ScaledOn<\/a>&#8216;s got you sorted.<\/p>\n<\/blockquote>\n<\/figure>\n<p>\n\n\n<\/p>\n<h2>Love This? You Should See Our Newsletter&#8230; \ud83d\udcf0<\/h2>\n<p>\n<\/p>\n<h2 class=\"wp-block-heading\">Subscribe to our FREE Newsletter<\/h2>\n<p>\n<\/p>\n<p>\u2714\ufe0fACTIONABLE Weekly Tips and Tricks<\/p>\n<p>\n<\/p>\n<p>\u2714\ufe0f Easy-to-Implement FREE Resources<\/p>\n<p>\n<\/p>\n<p>\u2714\ufe0f Discover What&#8217;s Working From Peers, Experts (and Competitors \ud83d\ude0e)<\/p>\n<p>\n<\/p>\n<p>[convertkit form=5466924]<\/p>\n<p>\n\n<\/p>\n\u00a0\n<p><\/p>[elementor-template id=&#8221;26839&#8243;]","protected":false},"excerpt":{"rendered":"<p>Jack speaks openly about the battle to bring out a new product during the pandemic, and his SEO marketing hack. With incredibly high organic traffic across his website, which, by the way, is in a very competitive industry, Drink Wholesome founder, Jack Schrupp, talks tactics, starting a new brand and pivoting his sales strategy amidst a pandemic.<\/p>","protected":false},"author":2,"featured_media":8972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[11],"tags":[108],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-candid-marketing-conversations","tag-candid-convos"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=5947"}],"version-history":[{"count":25,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/5947\/revisions"}],"predecessor-version":[{"id":27239,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/5947\/revisions\/27239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}