{"id":6781,"date":"2023-12-13T08:21:45","date_gmt":"2023-12-13T08:21:45","guid":{"rendered":"https:\/\/marketingalec.com\/?p=6781"},"modified":"2024-11-25T14:13:12","modified_gmt":"2024-11-25T14:13:12","slug":"transform-your-email-strategy","status":"publish","type":"post","link":"https:\/\/marketingalec.com\/ro\/transform-your-email-strategy\/","title":{"rendered":"Transform Your Email Strategy: Top 2% Tactics"},"content":{"rendered":"<a href=\"https:\/\/marketingalec.com\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png\" alt=\"MarketingAlec\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_.png 512w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-300x300.png 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-150x150.png 150w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-270x270.png 270w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-192x192.png 192w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-180x180.png 180w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/cropped-Favicon-coloured-background_-32x32.png 32w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gm5oppmlw0i0651x3vnemu1l8b6yh9wjvsh4.png 100w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gl6lokc7d0yvh7d216tj9j46nqhit4zfi0g8.png 20w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4gljrbhtlt5ajqjzvop4qj0ppmg926otun6gk.png 50w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/cropped-Favicon-coloured-background_-qsd1w4glo574zemiqfto7hkj8gy6kvy0u8n7fzowgo.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tSubscribe\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/marketingalec.com\/subscription\/\" id=\"HButton\">\n\t\t\t\t\t\t\t\t\tJoin 7k+ Subscribers\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/12\/Transform-Your-Email-Strategy_-Top-2-Tactics-768x432.jpg\" alt=\"Image Cover for Article Transform Your Email Strategy: Top 2% Tactics\" srcset=\"https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/12\/Transform-Your-Email-Strategy_-Top-2-Tactics-768x432.jpg 768w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/12\/Transform-Your-Email-Strategy_-Top-2-Tactics-300x169.jpg 300w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/12\/Transform-Your-Email-Strategy_-Top-2-Tactics-1024x576.jpg 1024w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/12\/Transform-Your-Email-Strategy_-Top-2-Tactics-1536x864.jpg 1536w, https:\/\/marketingalec.com\/wp-content\/uploads\/2023\/12\/Transform-Your-Email-Strategy_-Top-2-Tactics.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t<p>We have all been there. We need better marketing performance but have a limited budget to make it happen.<\/p>\n<p>Email should be your <strong>#1 Marketing ROI<\/strong> driver! \ud83d\udc4c<br \/>But all too often our email tactics have gone stale. Let&#8217;s take a look at how you should be Learning, Leading, and Managing your email efforts for 2024.<\/p>\n<p><strong>Learn<\/strong> = Resources we love to master email<\/p>\n<p><strong>Lead<\/strong> = Tactics on how the pro&#8217;s are doing email to up your game<\/p>\n<p><strong>Manage<\/strong> = As a senior marketing leader what is important to win at email<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/marketingalec.com\/wp-content\/uploads\/2024\/04\/Transform-Your-Email-Strategy-Top-2-Tactics-Email-1-Marketing-ROI-Driver-1024x576.png\" alt=\"Transform Your Email Strategy Top 2% Tactics - Email #1 Marketing ROI Driver\" width=\"1024\" height=\"576\" title=\"\"><\/p>\n<h2><strong>Learn To Be Top 2% at <a href=\"https:\/\/marketingalec.com\/email-marketing-strategy-for-improved-engagement\/\" data-type=\"link\" data-id=\"https:\/\/marketingalec.com\/email-marketing-strategy-for-improved-engagement\/\">Email<\/a><\/strong> \ud83e\udde0<\/h2>\n<p>Maybe you have a new team or need a refresher on the 101\u2019s of email. Here are my favorite courses to learn email\u2026<\/p>\n<p><strong>To learn email:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/think-outside-the-inbox\" target=\"_blank\" rel=\"noopener\">Google Email Course<\/a> 4.8 from 1,483 reviews<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Advanced course to <a href=\"https:\/\/cxl.com\/institute\/online-course\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">get 20X ROI on your Email<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>If you use <strong>MailChimp:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Best <a href=\"https:\/\/mailchimp.com\/help\/mailchimp-academy\/\" target=\"_blank\" rel=\"noopener\">Free MailChimp Course<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Best <a href=\"https:\/\/www.chimpanswers.com\/mailchimp-training\/\" target=\"_blank\" rel=\"noopener\">Paid MailChimp Courses<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>If you use <strong>Klaviyo:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Best <a href=\"https:\/\/academy.klaviyo.com\/\" target=\"_blank\" rel=\"noopener\">Free Klaviyo Course<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Best <a href=\"https:\/\/www.ecommerceintelligence.com\/klaviyo-course-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Paid Klaviyo Courses<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>List of Email Best Practices for 2023 from <a href=\"https:\/\/zapier.com\/blog\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noopener\">Zapier<\/a> and <a href=\"https:\/\/sendgrid.com\/en-us\/resource\/email-marketing-best-practices-tips\" target=\"_blank\" rel=\"noopener\">SendGrid<\/a> (good option if you need a lower-cost email option that still has a lot of functionality)\u00a0<\/p>\n<p><a href=\"https:\/\/copyblogger.com\/email-checklist\/\" target=\"_blank\" rel=\"noopener\">Email Checklist<\/a> and <a href=\"https:\/\/copyblogger.com\/effective-autoresponders\/\" target=\"_blank\" rel=\"noopener\">Effective Autoresponders<\/a> to refresh your email efforts.\u00a0<\/p>\n<h2><strong>Leading Email<\/strong>\u00a0\ud83d\udcaa<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/marketingalec.com\/wp-content\/uploads\/2024\/04\/Transform-Your-Email-Strategy-Top-2-Tactics-Landing-Email-1024x576.png\" alt=\"Navigating your Email Stack\" width=\"1024\" height=\"576\" title=\"\"><\/figure>\n<p>Your boss said this week, \u201cWe need to get better at email and you&#8217;re the person to take us to the next level\u201d. Where do you start? What do you do?<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Start with What is your Email Marketing Stack?<\/strong> \u2728\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Your email tooling matters.<\/strong> If you are on Hubspot email as an Ecommerce brand we feel sorry for you (Even Though <a href=\"https:\/\/www.gartner.com\/reviews\/market\/email-marketing\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> likes them). Lots of vendors can send emails but is it easy to use? Have a great price\/value ratio? Regularly adding new features that you actually use? Do you have a unique industry requirement? Like HIPPA compliance or encryption? Or sync with your ERP system?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Does it connect easily with other systems you use? <\/strong><a href=\"https:\/\/zapier.com\/\" data-type=\"link\" data-id=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener\">Zapier<\/a>, <a href=\"https:\/\/www.hubspot.com\/\" data-type=\"link\" data-id=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>, sales tools, chat, SMS, and your back-end systems.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Does it reliably work?<\/strong> Do your customers receive your email (this is part of why we don\u2019t like Hubspot)?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/hJCtn8ygMXKu8OXZxQzUl1fe-zu_MjHwARqWKOlpBwrnDywzwD144ww7y_oPAD6ZH8PKQmH3Y50gmII2XMX7hhOIqSGx7FeMfbZNUDzKGouW_ZfDnilhd5cRSzUEeRwSsUY2kZGLkPtZ6vrI4XQ3jRI\" alt=\"\" title=\"\"><\/figure>\n<p>\u00a0<\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\"><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li>Can you make your content pretty on Mobile?\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Most emails are <a href=\"https:\/\/truelist.co\/blog\/mobile-email-statistics\/\" target=\"_blank\" rel=\"noopener\">read on Mobile<\/a>. Does your chosen email tool have the templates and features to make it EASY to send that email the CEO has to send suddenly at 6pm on a Friday? Way too many systems I see our clients using can take days to get an email out. If the system is that hard to use it gets used less. If it&#8217;s formatted poorly it gets read less.\u00a0<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li>The platform happily supports the content types you send.\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Do you send lots of videos? Can it easily embed YouTube Shorts or other content formats that you need? A transaction-based email platform can struggle with attachments, DocuSign, and video.\u00a0<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li>Can you easily A\/B test emails?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li>Does it Segment subscribers?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li>Is the reporting easy to understand and useful?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p>Once you have a platform that can repeatedly do what you need 7 days a week 52 weeks a year then let&#8217;s talk about your email Process. One of my favorite clients has NO email process. The CEO simply sits down, writes a note and it gets sent in MailChimp. This is a BAD idea because the end email is inconsistent. Your customers get flooded with email every hour of the day. You need a <strong>light<\/strong> but <strong>repeatable<\/strong> process to rise above your competitors and stand out.\u00a0<\/p>\n<h2>Alec\u2019s Email Process Checklist: \u2705<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Know your audience and write uniquely for them<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Segment so you\u2019re not spraying and praying but adding value<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Keep your list weeded just like a garden by auto-removing unengaged subscribers\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Use emotion to connect (my team jokes I love to add a dog as my goto emotional tactic)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>QA and Edit each email via test sends<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>If you have a lineout send it to a clean landing page, resource, or video that you would enjoy going to. That VERY scary long-numbered URL that looks like SPAM and takes 30 seconds to load is not what your Mom wants to see.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Engage and ask them for feedback<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<h2><strong>Ten Tips if You&#8217;re Managing Email<\/strong> \ud83d\udc40<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/marketingalec.com\/wp-content\/uploads\/2024\/04\/Good-Content-Takes-Time-and-Planning-1-1024x576.png\" alt=\"Good Content Takes Time and Planning\" width=\"1024\" height=\"576\" title=\"\"><\/figure>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Don\u2019t underfund Email<\/strong> (yes list cleanup is worth it). With the ROI so high I often see organizations underfund email and stay trapped at the 4:1 ROI level vs getting to the 20:1 ROI level by chronic underfunding.\u00a0<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Good content takes time and planning.<\/strong> It&#8217;s hard to outsource the soul of your brand voice. Using an in-house person has to be the voice of your brand. They can have an Agency or contractor make it beautiful and effective but if you&#8217;re not happy with your current email, start by looking in the mirror at the time and priority given to it by your internal team.\u00a0<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Don\u2019t have AI write your email but it can help you scale.<\/strong> We can all detect the Chat GPT 3.5 content. Your customers can too. Use AI for research, personalization, images, A\/B testing but don\u2019t have it write your email. Email is a highly personal medium and the last thing your customer wants is a robot making them feel like a number vs a person you care about.\u00a0<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Less images<\/strong> are better for deliverability<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Focus on what is above the fold<\/strong> on your Customer&#8217;s mobile phone. If your customer is on smaller screen Androids and your designers are on big iPhones. Houston we have a problem. Go buy a cheap android. Do test opens on it.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>What % of your customers do you have an email for?<\/strong> SMS? Quizzes for better email capture until you reach 90%.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Landing pages work for email<\/strong> as they do for Ads but they take more time and effort<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Own the shopping list via email.<\/strong> It\u2019s a reminder medium and many use it as their ToDo list draft off that.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Measuring maketh the Marketer.<\/strong> What are you measuring? Vanity metrics like open rates or % of traffic from email and sales per email?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Don\u2019t Rent. Own<\/strong> your first part data with segmentation and UTM codes. Email is personal use that to build a retargeting audience you own in GA4 vs rent from Facebook or Adwords.\u00a0<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<figure><\/figure>\t\t\n\t\t\t<h2>Need A New AI Tool To Help You Track And Optimize Your Email Efforts? Take the Quiz and Find Out Which One Is Right For You. <\/h2>\t\t\n\t\t\t<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com -->\n<!-- \/ OptinMonster -->\t\t\n\t\t[elementor-template id=&#8221;26839&#8243;]","protected":false},"excerpt":{"rendered":"<p>We have all been there. We need better marketing performance but have a limited budget to make it happen.<\/p>\n<p>Email should be your #1 Marketing ROI driver! \ud83d\udc4c<br \/>\nBut all too often our email tactics have gone stale. Let\u2019s take a look at how you should be Learning, Leading, and Managing your email efforts for 2024.<\/p>\n<p>Learn = Resources we love to master email<\/p>\n<p>Lead = Tactics on how the pro\u2019s are doing email to up your game<\/p>\n<p>Manage = As a senior marketing leader what is important to win at email<\/p>","protected":false},"author":1,"featured_media":8775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[33,89],"tags":[106],"class_list":["post-6781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-personal-productivity","tag-email-marketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/6781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/comments?post=6781"}],"version-history":[{"count":38,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/6781\/revisions"}],"predecessor-version":[{"id":27197,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/posts\/6781\/revisions\/27197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media\/8775"}],"wp:attachment":[{"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/media?parent=6781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/categories?post=6781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingalec.com\/ro\/wp-json\/wp\/v2\/tags?post=6781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}