🎯 Search Wars: Your Traffic Hangs in the Balance (Thanks ChatGPT Search)
- by
- Alec Newcomb
SEO Just Got Interesting…
Same Time, More Search Engines. GPT’S Giving Google A Run For It’s Money (Finally) 🚀
Read Time: 6 minutes
We are going deep on AI driven SEO in light of the launch of ChatGPT Search – if you care about your website traffic, you’ll want to read this one…
There’s going to be 3x more search engines in your life in 2025.
The issue?
You don’t have 3x more time.
How do you keep up? Lets break it down.
👇🏼
Getting You Up To Speed on The Big News 🚨
- ChatGPT just crashed the search party
- The Press is raving about the results
- Plus giving source links (like Google, but make it AI)
- Currently for Plus/Teams users… free version coming soon
Basically, if ChatGPT Search was a car, it would be a Tesla. Changing the rules of the game. No Ads. Conversational.
Why Should You Care? 🤔
- Google’s had a 25-year monopoly on search
- But now we’ve got:
- Google with AI (still 90%)
- Bing + ChatGPT (Microsoft’s getting spicy)
- ChatGPT’s own search (the new kid)
- Meta? In 2025
- Perplexity
- X Search? In 2025
More players = more SEO work
What I’m Seeing Already 👀
- I’m getting flooded with questions on how to rank for ChatGPT Search. Our company/product/retail location is NOT THERE ⚠️
- Voice search usage is accelerating among younger users.
There are no Ads in ChatGPT and if Google on Average is 41% of your Ad Spend…
- It varies generationally
- And by query type
Do you care?
If you’re my local daycare, with parents fighting over spots, maybe not, but it you live off Google traffic… you need to get ON THIS.
No time to rank on ChatGPT? Talk with an SEO expert, as its ScaledOn’s favorite thing to do. No, Really.
👉🏼 Book Your ChatGPT Call 👈🏼
STEP-BY-STEP 2025 TRAFFIC guide 👨🏻✈️
Start By: Checking Your Exposure
- Pull your Google Analytics
- What % of traffic is search (Organic and Ads)?
- How much would a 20%+ drop hurt?
- Is your business overly Google-dependent?
Then: Get Your AI Game On
- Test ChatGPT Plus ($20/month – worth it)
- Try Microsoft Copilot if you are in corporate, or Claude in Social
- Start using AI SEO tools like Cuppa and Koala.ai
Next: Diversify Your Traffic
- Don’t be a one-search-engine pony
- Get content indexed on all platforms
- Monitor Bing/ChatGPT results
- Build your email list (you own it)
Then: Level Up Your Content
- Fresh readable content wins in AI search
- Improve your E-E-A-T signals = Trust
- Answer questions clearly = Easy
- Think voice search friendly – NotebookLM?
Finally: Test & Adapt
- Set up GA4 and Alerts to track progress
- Watch for traffic shifts MoM and YoY
- Stay agile > more changes coming
💡Pro Tip
Block 30 mins this week to audit your traffic sources. Future you will thank present you.
