Tools & Models
AI Comparisons & Stack
Which AI for which job. The routing guide, updated as the labs leapfrog each other.
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Strategy & Growth
Stop Blaming Your AI Bill. Start Educating Your Team.
A $40K AI bill isn't a spending problem, it's an education problem. Here's the real cost of chat vs. automations.
Cut AI waste without cutting tools →
Leadership
A Higher Bar
The real AI debate isn't about technology. It's about leadership. Pink-slip machine or a ladder for your people. You choose.
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Research
49% Use Chatbots. 71% Fear Them.
Pew finds 49% of Americans use AI chatbots while 71% fear for their data. The trust gap almost no brand is running in.
Turn trust anxiety into advantage →Browse AI topic
Every topic, one place.
Deep, tested guides to AI in marketing, by the job, not the hype.
Automation & Workflows
AI Marketing Automation
Scaling the repetitive work without losing the plot. Agentic workflows that do real marketing work.
Creative & Content
AI Content & Advertising
Quality and brand voice at scale. AI for ad creative, targeting, and spend that actually works.
Strategy & Growth
AI ROI, Skills & Prompts
Measure what AI returns, build team judgment, and use prompts that earn their place in your workflow.
Why MarketingAlec
The receipts,
not the announcements.
What to run on it this week
Claude vs ChatGPT vs Gemini. The routing changes monthly as labs leapfrog each other. Get the current call without testing them all yourself.
The receipts, not the PR
Every tool, prompt, and workflow goes through real client work before earning a place. You read what worked, what broke, and the workaround.
A play you can ship Monday
Every article ends with one specific thing to do before your 10am. No 47-step frameworks. One move.
Guides for marketers
Skip the guesswork.
Practical AI guides.
The Marketer's Guide to AI Model Routing
Which model for which job, the decision framework.
Tools & ModelsGetting Started with Claude: Non-Developer's Setup Guide
Claude setup without the dev jargon.
AutomationHow to Talk to AI: The T.A.L.K. Method
The prompting framework that actually works.
CreativeAd Fraud: The Bots You Need to Know
The risks your marketing stack needs to catch.
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