AI isn’t a tool.
It’s a utility.
A tool is something you put down. AI is on all the time, 24x7x365. Join 12,000+ senior marketers who put it to work, in one Friday email.
AI is a utility now. Most marketers still treat it like a tool.
A tool is something you put down. AI is electricity: always on, whether you use it or not. 12,000+ senior marketers read MarketingAlec every Friday for what to run on it.
What to run on it this week
Claude vs ChatGPT vs Gemini. The routing changes monthly as the labs leapfrog each other. Get the current call on what to put the always-on layer to work on, without testing all of them yourself.
The receipts, not the announcements
Every tool, prompt, and workflow goes through real client work before it earns a place in the always-on stack. You read what actually worked, what broke, and the workaround. Real implementations only.
A play you can ship Monday
Every article ends with one specific thing to do before your 10am. No 47-step frameworks. No "unlock the potential." One move.
Browse by topic
Deep, tested guides to AI in marketing, by the job, not the hype.
AI Tool Comparisons
Which AI tool for which job: the routing guide.
Read the guide →AI in Advertising
AI for ad creative, targeting, and spend that works.
Read the guide →AI Marketing Stack
What to actually run, own, and cut.
Read the guide →AI Search & GEO
Defending traffic in the zero-click, AI-answer era.
Read the guide →AI Marketing
The big picture: where AI fits in marketing.
Read the guide →AI Marketing Automation
Scaling the repetitive work without losing the plot.
Read the guide →AI Agents for Marketing
Agentic workflows that do real marketing work.
Read the guide →AI Content Marketing
Quality and brand voice at scale.
Read the guide →AI Marketing Prompts
Prompts that earn their place in your workflow.
Read the guide →AI Marketing Skills
Upskilling yourself and your team for AI.
Read the guide →AI Marketing ROI
Measuring what AI actually returns.
Read the guide →AI Marketing Governance
Risk, brand safety, and using AI responsibly.
Read the guide →AI Email Marketing
AI across the email lifecycle.
Read the guide →AI Social Media Marketing
AI for social content and community.
Read the guide →Ready to Get Better at AI Marketing?
Join the newsletter. One email per week. Unsubscribe anytime.