🤖 Intro to AI Research
- by
- Alec Newcomb
Get 1% Better at Research Every Day – With AI
AI Has Been Our Lives For Just 24 Months – It’s Ok to Feel Overwhelmed 😩
Read Time: 6 minutes
Hello Marketers,
First, a few items I want to put on your radar:
- Elon Musk is making waves with reportedly the largest AI Cluster and Grok 2, which has been getting good press. Why do we care? I think Musk is underrated in AI, and we need to keep a close eye on what Grok does. Why? Tesla. With 6 million vehicles on the road, there is a lot of new video data daily to train Grok on.
- Microsoft users are cooling on Copilot with only, “Between 0.1% and 1% of the 440 million existing users of Microsoft 365 are also paying for the new AI features, equity analysts estimate.”
I recommend ChatGPT to most clients as the mix of cost to performance continues to be the best.
If you do a lot of coding or want to be multi-model, I recommend Claude.ai as my #2.
I continue to be wary of adopting Google Gemini until after Judge Meta rules on Monopoly remedies. Imagine it not working on Android or in Google Docs, which is the stuff of IT nightmares.
Worth Watching on AI this week > No Priors | With Andrej Karpathy from OpenAI and Tesla
Now, let’s get back to today’s topic…
GET 1% BETTER EVERYDAY – WITH AI RESEARCH 👀
I research a lot of stuff. We all do but where do you start if you want to get better at Research with AI?
Talk to it.
I talk to ChatGPT several times a day.
Its 4X faster than I type and it lets me pick up the prompt later on my desktop or laptop.
Here are typical starting prompts:
- “I have a meeting about [Topic/Project] with [Participant(s) Name] who’s a [role] at [company]. Acting as an expert researcher in the [Industry] prepare for the meeting. Give me an overview of the company and industry, their priorities, and any other information you can find on [participant name].
- “What are the key products or services offered by [Company Name], and how do they differentiate from their top 3 competitors?”
- “Review google, reddit, and yelp reviews on [Company Product], what is the sentiment in the last 180 days?”
- “Give me a summary of any recent law suits or recalls for [Company Product] in the US.
If I have a larger problem to research I might start with a prompt like this:
“As a CMO, I’m currently navigating a challenge related to Google Ad Fraud. Our [Company] has encountered a problem where [32% of our Google Ad Words clicks are nonhuman or bots], and I am seeking to develop a set of six data-driven research questions to help us better understand and resolve the issue.
Each question should meet the following criteria:
- Specific & Clear: Precisely focus on key aspects of the problem, ensuring clarity in intent and scope.
- Relevant to the Problem: Directly address the core challenge we are facing.
- Leads to Actionable Insights: Designed to yield practical, decision-making insights for improvement.
- Reflect Industry Trends & Insights: Integrate industry case studies, benchmarks, or examples that could guide diagnosis or uncover potential causes.
- Data-Proven: Utilize existing data or accessible metrics to validate potential answers.
Considering the criteria above, please generate a list of six specific questions that will help us analyze and resolve this issue, and identify the data needed to answer each question effectively.”
BUILD YOUR OWN AI PROMPTS DATABASE ✔️
We use Notion for meeting agendas, SOPs, and more…
From planning, to keeping track of tasks.
But most importantly, we use it as a database. If you’re looking for a handy solution to organize and store all of your AI prompts…
Spreadsheets Won’t cut it. Notion’s better.
The other thing I do is ask AI to generate lists of questions which I then pare down.
For example if I was doing some UX work on a new mobile app I might use a prompt like this:
“Draft 25 interview questions to understand user interaction with single sign-on feature of our new iPhone app. Focus on pain points and user satisfaction for ladies 50+ in the US.”
Questions are a powerful way to get going with AI Research. The trick is to use a series of prompts to refine what you are trying to accomplish, and you will get better results.
