🧠 AGI by 2027? Everything marketers need to know…
- by
- Alec Newcomb
When will AI Surpass Human Intelligence?
Is AI set to surpass human intelligence by 2027 🤯
Read Time: 4 minutes
I spent the week reading… and then rereading.
What was I re-reading? Situational-awareness.ai by Leopold Aschenbrenner.
Leopold’s a former OpenAI Superalingment team member, and what struck me most about his work was his clear breakdown of how he sees getting to AGI by 2027.
AGI = Artificial General Intelligence
A system that can solve problems in various domains, like a human being, without manual intervention.
Today I’ll work through some of the key points of his article, which explains the full potential of AI in his not so distant future.👇🏻
HIGHLIGHTS:
- What is the difference between GPT-2, GPT-3, and GPT-4 ?
- Why we care as marketers?
- The primary painpoint: Video content
- My top 2 text app recommendations
AI at school 😌
This is how we can label the AI models, simply:
- GPT-2 = Preschooler
- GPT-3 = Elementary Student
- GPT-4 = High Schooler
The explosion of LLMs and the race to general artificial intelligence is on.
It’s a reasonable assumption that GPT -5 will be at the college level or better in its capabilities within the next two years.
Combine that with Apple’s announcement on distribution with now 28% of the world’s phones getting access to ChatGPT, and we have an accelerant that is being underappreciated today.
Why care? 👇🏻
Why care as marketers? 🤨
Imagine an e-commerce world where Amazon, Google, and Meta are flooded by International vendors using this technology, and folks in the EU and the US are prohibited.
It won’t be long before 33 million small businesses in the US decamp to their elected official’s office and demand a fix before Black Friday and Christmas.
We can debate the pace and AGI timelines.
But we can’t go back to a pre-LLM world.
Marketing is on the bleeding edge of this transformation. Your team is struggling to get their heads around using AI in one medium, let alone all of them, in the next 18 months.
So please, when they ask for a subscription to ChatGPT Plus, buy it for them.
Creating high-quality content, faster 🏆
I work with businesses and marketers who struggle every day with creating high-value content that resonates.
Sound familiar?
A particular pain point seems to be creating video content that is high quality, within budget, that matches the brand aesthetic.
Guess what? With AI, this problem is going to be solved in the next 18 months.
If we’re looking at Leo’s AI model predictions, you’re going to have the tooling of your choice (Adobe, Midjourney, OpenAI Sora/Dall-E) as a college-level intern helping with video/image production, 24/7.
What happens when:
1 Billion people on Apple phones + 3 Billion on Android are all suddenly uploading much higher quality content?
= Video content exploding
The Top AI Text Apps of 2024 📝
In my opinion, we’re already getting to ‘smart high schooler’ level with textual content.
Check out Koala and Cuppa, both used by my team to create the highest quality, well-optimized text content that will resonate with your audience AND rank.
