Inside Apple Intelligence & How It Affects Your Marketing

Everything marketers need to know about Apple Intelligence

Read Time: 5 minutes

This week Apple gave all marketers a lot to think through at their Worldwide Developers Conference.

My favorite part? Apple rebranding AI to Apple Intelligence.

Well played, Apple, well played.🥋

A Look Inside the Conference 👀

If there was any question as to gold standard in AI, Apple seems to have answered that question for us, when they chose ChatGPT to power aspects of their new assistive technology: Apple Intelligence.

And as for Apple’s privacy claims? I’m reading between the lines.

While Apple claimed the conference to be privacy-centric, my gut feels like this tends to be more about Apple kneecapping Google, Meta, and other ad platforms… encouraging you to buy ads via Apple in the future.

Apple will integrate its proprietary hardware with on-device AI, likely providing a superior user experience to Google’s Android ecosystem.

The Implications For Your Marketing 🫵

With Apple’s new tech, 28% of the phones in the world will now have ChatGPT installed on their mobile device. 🤯

And guess what? Your customers will demand your sh*tty chatbot on your website be at least as good as what they see on their phone every day.

Ahem, to summarize: Welcome to a cycle of ✨forced upgrades✨ for those of you on Hubspot, Salesforce, and other platforms that are lagging where there are current upskilling opportunities.
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When You’re Ready, Here’s 2 More Ways To Get Your Team Ready For AI 👋🏻

1. Let my team, who are on the ground becoming Apple Intelligence experts, lead you. Take this two minute quiz to help my team understand how we can help you.
2. When you’re talking to your team about using Apple Intelligence to increase efficiency, why not start today? Use Descript to create AI-generated transcripts and edit video/audio in seconds.

7 questions To ASK YOUR Marketing team on MONDAY 🧠

1. Will we be an early adopter or wait for the issues to be ironed out?
2. What do we want to test here?
3. How will this impact our marketing attribution?
4. How will this impact our content production process? Considering user-generated content just got better on 28% of the world’s phones.
5. How can we use this information to increase efficiency?
6. What does this mean for our ads on Apple devices?
7. What implications are there on customer support?

Want To Go Deeper? Here’s Some Homework 👇

Watch Apple’s full WWDC keynote (⏱️ 1h 43m)

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​Watch Apple’s TL;DR on Apple Intelligence (⏱️ 5m)

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​Watch this overview on Apple Intelligence privacy concerns (⏱️ 4m)

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​Watch MKBHD’s expert recap answering the question we’re all asking: Is Apple Intelligence Legit? (⏱️ 18m)

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Whether you’re hyped up for Apple Intelligence or dreading it, one thing’s certain: if it has Apple’s backing, you won’t be able to ignore it.

Send this to the AI skeptic in your life and tell them that Apple’s betting on AI. See if that turns them into a believer!