šÆ Search Wars: Your Traffic Hangs in the Balance (Thanks ChatGPT Search)
- by
- Alec Newcomb
SEO Just Got Interestingā¦
Same Time, More Search Engines. GPTāS Giving Google A Run For Itās Money (Finally) š
Read Time: 6 minutes
We are going deep on AI driven SEO in light of the launch of ChatGPT Search ā if you care about your website traffic, youāll want to read this oneā¦
Thereās going to be 3x more search engines in your life in 2025.
The issue?
You donāt have 3x more time.
How do you keep up? Lets break it down.
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Getting You Up To Speed on The Big News šØ
- ChatGPT just crashed the search party
- The Press is raving about the results
- Plus giving source links (like Google, but make it AI)
- Currently for Plus/Teams usersā¦ free version coming soon
Basically, if ChatGPT Search was a car, it would be a Tesla. Changing the rules of the game. No Ads. Conversational.
Why Should You Care? š¤
- Googleās had a 25-year monopoly on search
- But now weāve got:
- Google with AI (still 90%)
- Bing + ChatGPT (Microsoftās getting spicy)
- ChatGPTās own search (the new kid)
- Meta? In 2025
- Perplexity
- X Search? In 2025
More players = more SEO work
What Iām Seeing Already š
- Iām getting flooded with questions on how to rank for ChatGPT Search. Our company/product/retail location is NOT THERE ā ļø
- Voice search usage is accelerating among younger users.
There are no Ads in ChatGPT and if Google on Average is 41% of your Ad Spendā¦
- It varies generationally
- And by query type
Do you care?
If youāre my local daycare, with parents fighting over spots, maybe not, but it you live off Google trafficā¦ you need to get ON THIS.
No time to rank on ChatGPT? Talk with an SEO expert, as its ScaledOnās favorite thing to do. No, Really.
šš¼ Book Your ChatGPT Call šš¼
STEP-BY-STEP 2025 TRAFFIC guide šØš»āāļø
Start By: Checking Your Exposure
- Pull your Google Analytics
- What % of traffic is search (Organic and Ads)?
- How much would a 20%+ drop hurt?
- Is your business overly Google-dependent?
Then: Get Your AI Game On
- Test ChatGPT Plus ($20/month ā worth it)
- Try Microsoft Copilot if you are in corporate, or Claude in Social
- Start using AI SEO tools like Cuppa and Koala.ai
Next: Diversify Your Traffic
- Donāt be a one-search-engine pony
- Get content indexed on all platforms
- Monitor Bing/ChatGPT results
- Build your email list (you own it)
Then: Level Up Your Content
- Fresh readable content wins in AI search
- Improve your E-E-A-T signals = Trust
- Answer questions clearly = Easy
- Think voice search friendly ā NotebookLM?
Finally: Test & Adapt
- Set up GA4 and Alerts to track progress
- Watch for traffic shifts MoM and YoY
- Stay agile > more changes coming
š”Pro Tip
Block 30 mins this week to audit your traffic sources. Future you will thank present you.
