❤️ The good news is…
1️⃣ Google is keeping Cookies. Big…Big news.
2️⃣ ChatGPT continues to lower prices and get smarter.
3️⃣ GA4 continues to get better after a disastrous launch.
4️⃣ If you got crushed in the Google search update, YouTube and TikTok are becoming a viable search alternative.
5️⃣ Bing, OpenAI, and Perplexity are all giving Google a competitive ulcer in Search.
6️⃣ Meta Ads have stabilized, and what they are doing with Llama is exciting.
7️⃣ Linear TV still works well. Yep, you read that right $7 CPM (TV) vs $55 CPM (Meta) means you reach more 50-year-olds with NO ad fraud.
8️⃣ Automation is getting useful for the everyday marketer. Zapier, Make, Asana, and Notion have all embraced workflows and automation, saving us time.
9️⃣ I can learn just about anything I need to for free from YouTube. I’m regularly humbled by the quality of Marketing content.
🔟 I can’t code. But ChatGPT and Claude are a big help when I need to 📞 a friend on Google Tag Manager, WordPress, and CSS.