Disclaimer: You WILL learn the exact prompts I use to generate new ad campaigns…

Hug a Skeptic, Place Your Bets & Steal My Ad Prompts 🌪️

Read Time: 5 minutes

Please hug the AI skeptic in your life.

Hopefully, they sent you this article this week from a 1,000-person survey of 8 different product categories that performed worse when AI was included in the Ad Copy. For any of you who run AdWords or Meta Ads, you know there are thousands of tiny permutations that make a difference, including who the 1,000 survey takers are.

I can’t wait to see the follow-up studies from 10,000 or 100,000 recipients…

👇🏼

in Today’s Edition 👀

• Search GPT v Google: The gloves are off
• Google Merchant Center changes: Were you impacted?
• The exact prompts I use to launch new ad campaigns

🤠 Place Your Bets: Will Search GPT End the google monopoly?

Search GPT is out in the wild for select users.

I’m excited about this as we need to break Google’s monopoly on search. I’ll have more on the Monopoly ruling next week.

At the end of the day, competition benefits consumers and I’m rooting for Bing (which I’ve been using much more) and OpenAI as they try to break Google’s lock-like grip on your searches.

🫣 Google’s Fudge Up Of The Week

Google really messed up Google Mechant Center this past week as they cut over to the New Merchant Center. Were you impacted?

Where are you with AI? 🤔

Your goal should be to have AI do 40% of your mind-numbing, low-value work. If you are not at that point, you have work to do.

Reading this newsletter is a good start.

Better 📈 is becoming a Pro with Prompts. 👇

❌ struggling with prompts? You’re not giving the app enough input

Most of my students use a single short prompt vs a chain of prompts.

Here’s a preview of how I start an Ad Campaign:

I want you to act as an experienced advertiser in the [Outdoor Industry]. You will create a comprehensive campaign to promote our new [Olympic-themed running jackets]. Your task includes:

1. Choosing a Target Audience: [Women 25+ in the US], what are their top 5 interests?, and top 5 behaviors of this target audience.
2. Developing Key Messages and Slogans: Create compelling key messages for that target audience that highlight the unique benefits of the product [or service]. Develop memorable slogans that resonate with the target audience.
3. Selecting Media Channels: Identify the most effective media channels to reach the target audience, considering both digital and traditional platforms.
4. Planning Additional Activities: Outline any additional promotional activities or strategies needed to achieve the campaign goals. These could include events, partnerships, influencer collaborations, contests, video creation, PR and more.

Then I refine using Psychology marketing prompts (a base list that I then modify).

On the road to 5% better every week. 🚀