AI Case Studies for the Sceptic(s) in Your Life

Boss an AI Skeptic? Show Them How Nike, BMW & Coke are Using It…

Read Time: 4 minutes

Hello…Hello

Happy Friday. May your kids be off to school so we can get serious about AI Marketing.

I don’t know about you, but I frequently get asked by the AI skeptics in my life (Dad, Mom, and Wife) where this stuff is actually getting used?

Here is my list to get you inspired and help deal with the co-worker who can’t quite get their head around AI…yet.

👇🏼

L’Oreal > Skin Genius

L’Oréal has skillfully integrated AI into its beauty products through its AI-powered skincare tools, Skin Genius and Beauty Genius. This tool analyzes users’ skin/beauty conditions through a selfie and provides personalized skincare recommendations based on AI algorithms.

I have to work on my Radiance and they recommended three products to do so. They also gave me a breakdown of products by concern:

Nike > Own LLM

“I don’t think in our case of designers, it ever replaces creativity,” said John Hoke, Chief Innovation Officer. “I think it is certainly rocket fuel for creativity. It certainly expands my own imagination to be able to do and see things in minutes and seconds versus weeks and months.”

Canva > Magic tool

Canva’s AI is on a strong roll, with recent enterprise deals, the Acquisition of Leonardo.ai, and many features that I use because I have no graphics skills.

The 90+ case studies of companies using Canva are impressive.

Mastercard > Security

For anyone that wouldn’t trust AI for banking / security… MasterCard just stopped $20 Billion in Fraud using AI.

Coke > Marketing

Coke is public about it use of AI regularly, to create and accelerate its marketing.

General mills > hr

General Mills used Google LLMs to roll out an internal tool for all US, UK, and Canadian employees.

BMW > Automation

30-40% productivity gain at BMW.

You can hire an SEO assistant for $20/month 🐨

You read that right – I have a tool for you that writes fully optimized SEO articles, with up-to-date facts (it browses the internet on its own).

The best part? It automatically structures your articles according to Google’s SERP documentation.

It also posts articles in one click to WordPress and Shopify. 🤯

Check it out.

And the list goes on.

The gains are real. I see them every day. AI is here to stay. Yes, we are in an AI ‘hype’ 🫧, but like the internet bubble, Amazon, Google & Ebay all emerged and changed the world we live in.

I’ll hug your AI skeptic, especially if it’s your Dad; my co-worker lost his unexpectedly this week. We need them to separate the fiction from the truth of AI.