💡 AI Skeptic? Here’s 5 Hacks That Will Convert You

marketingalec ai skeptic here is 5 hacks that will convert you

5 automations & tools that will help you start using AI in your marketing

5 ideas to get you in the 91% of marketers using AI

Read Time: 5 minutes

HIGHLIGHTS:

  • Turn top industry newsletters into one digest
  • Send automatic meeting summaries via email
  • Move data from your email into a spreadsheet
  • Create & produce 100+ posts per week
  • Monitor & analyze your competitors

As we talked about in Wednesday’s newsletter, a new Iterable study found that 91% of marketers are already using AI in their jobs. Are you part of that 91%?

If you’re aspiring to be a part of that group and start adding AI into your marketing workflow, I’ve got 5 actionable tips for you to try out today 👇🏻

1. Turn 19 Newsletters Into 1

I’m a big newsletter fan (couldn’t you tell?) but we all only have so much time in one day. So I wondered… how could AI help me get the important information I need from each newsletter faster than my own brain could?

Enter: Zapier & ChatGPT – the perfect match.

This requires having accounts with Gmail, Zapier, and OpenAI, as well as connecting your OpenAI API to Zapier and Gmail.

To create this flow, I started by using Gmail’s labeling functions to identify the emails I wanted sorted. Then, using Zapier, I created a flow to identify newly labeled emails in Gmail and send them to ChatGPT as a new conversation. In that conversation, Zapier automatically tasks ChatGPT with summarizing the email and spitting it out as a new drafted email in Gmail.

Boom. Immediately, the 19 newsletters I needed to catch up on are now available to me as an AI-generated summary in my drafts folder.

2. Post-Meeting Summaries

Isn’t it so annoying when you leave a meeting and can’t remember every item of discussion? Alternatively, you might remember what happened in the meeting, but you spent the whole time taking your own notes.

This is something that never happens on my team because of Fathom.

Fathom is an AI notetaker that joins your meetings with you and records, transcribes, highlights, and summarizes your meetings for you.

We take it one step further by integrating Fathom with Zapier. This flow automatically sends Fathom’s outbound email summaries of each meeting to keep your team members in the loop whenever there’s a new meeting.

3. Move Data From Your Email Into a Spreadsheet

If you’re managing potential buyers, audience members, investors, or any contacts that may carry heavy data loads with them, you may know the struggle of keeping track of so much information.

Systematizing and creating a process for handling data is key. But you don’t have to do it alone. AI can be a great tool to automate data organization and even move data over from less structural systems like email.

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I’m a fan of this Zapier flow utilizing OpenAI and Google Sheets. Essentially, when you get an email in Gmail, it activates a trigger in Zapier to send the email as a conversation to ChatGPT, asking it to parse certain data points (contact name, address, phone number, etc.) from the email. The flow then formats it into a Google Sheet for you to easily view and take action on.

4. Create & Produce 100+ Posts Per Week

What if you could create 100+ pieces of content per week with just 2 hours of your time? 🤯

Last week, we talked about how we can talk faster than we can type. This makes video a super strong content medium that you should absolutely be prioritizing. Video content also allows you to easily generate text content with less time, thanks to ChatGPT.

video preview

In this video, Stephen G. Pope shows how to maximize your content output starting by recording video content. But it doesn’t necessarily have to be unique video content – think about all the client calls and speaking opportunities you might be getting. Record those and use them to your advantage!

Using transcription software like Descript, you can get a text transcript of the magic you produce, then use ChatGPT to divvy that up into different forms of written content for you. You can even take the text outputs and throw them into visual tools like Canva AI or Midjourney to get solid static visuals and keep the content flow going.

5. Monitor & Analyze Your Competitors

Competitor analysis is often one of those marketing tasks you know you should be doing (or doing better) but often falls to the wayside. But AI can help you automate these tasks, so all you have to do is read the summaries and decide how to bring the analysis into your business.

While ChatGPT lacks access to current internet data, when combined with a no-code web scraping tool like Hexomatic, you’ve got a solid automated competitive analysis tool.

Simply sign up for Hexomatic (starts at $12/mo) and start a workflow. Use its Google Search automation tool to identify specific keywords (aka competitor names/terms) and add Article Scraper and ChatGPT automations.

Now you’ve got your own personal competitive analysis assistant ready to help you take over the landscape!

That’s a wrap on this week. I’d love it if you forwarded this to your team, manager, or the AI skeptic in your life.

 

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© 2024 True and North LLC

© 2024 True and North LLC