2025 Incoming: Prep yourself for the inevitable AI bubble burst

Be Ready For 2025

Read Time: 4 minutes

Fall is showing its head here in New England, so I wanted to take this read to start getting you prepped for marketing in 2025…

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In This Read 🗞️

• The 5️⃣ pillars of marketing with AI in 2025
• 5️⃣ tips for preparing yourself for what’s to come
• My second Ask Alec session is here! Registration open! 👀

🏗️ These 5 Pillars of Marketing are here for the long run…

AI will continue to accelerate

In a marketing universe where if you have a laptop, you can download Llama 3.1 to your computer and get a low-cost Frontier AI model for free. Someone in a coffee shop is plotting to disrupt your marketing funnel for 2025 in a dozen different ways.

Privacy and trust driven AI

If you have a brand, you don’t want to have a Bud Light AI moment in 2025. You will need to upskill your team so they can help navigate the increasingly complex marketing world where Data Privacy laws are coming to most states you do business in. I’m asking a simple question, “Would my mom trust this AI marketing tactic?”.

Voice driven AI

We talk 4X the rate we type. On mobile, voice is going to dominate. What voice queries does your brand care about? If AI cars can safely self-drive, they can certainly place your next e-commerce order from your phone.

Ad Ecosystem gets messy

Google is hobbled by Monopoly judgment, Bing, OpenAI, and Meta are getting more serious about disrupting search with AI. Well-intentioned legislators draft new privacy/AI laws that harm us little guys (no free GA, no working cookies, GDPR) and return us to where larger platforms dominate (Amazon, Meta, Google, Disney) as they have enough lawyers and lobbyists to win.

AI disrupts video

Video production costs will continue to decrease rapidly. No more $75,000 production costs for a 30-second ad.

Why? Watch these 📹:

AI Generated Videos Just Changed Forever – 6 Months Ago

I Replaced ALL my ADOBE APPS with these [free or cheaper] Alternatives!

Create Cinematic AI Videos with Runway Gen-3 – Today

✋🏼 5 quick tipS FOR 2025…

Upskill on AI

Set aside One hour a week on your calendar to learn and rotate through:

• AI Text & Prompts – Week 1 of the Month
• AI Images – Week 2 of the Month
• AI Video – Week 3 of the Month
• Automation / No Code – Week 4 of the Month

Get your hands dirty by testing 🧪

• Pick two AI LLMs from Gemini, ChatGPT, Llama, and Claude and compare what works best for which task.
• Take boring tasks and test a chain of prompts in the AI of your choice vs. a text tool like Khoala.sh. Which saves you more time for a similar result? Focus on saving time.

Own your data pipeline 🏗️

• AI needs data.
• Where are you storing your data? Google Drive, Sharepoint, AWS?

Lower costs 💲

• Replace lagging, higher-cost legacy tools with AI prompts and tools that work with your developing AI marketing stack (ChatGPT, Google Drive, Zapier as an example).

Shoot for killing the 40% of marketing busy work 1% a week.

• Start with email or other areas that consume a lot of time but have low leverage.

An AI copywriting app that actually works 🐨

If you’re sick of getting crappy AI-generated text results, this is the next app you should be trialling.

It saves my team over 25 hours of copy writing and optimizing every week.

2025 is not going to be 2024.

We are in an AI bubble, much like we were in an Internet bubble in the late 90s, but the winners on the other side of that bubble became household names: Google, Amazon, and eBay.

Navigating this change will require your time and skill.

1% better at AI marketing till you get to your 40%…