Digital marketers have had it tough. But…I have Good News.

My List On The Under-Appreciated 🙏🏼

Read Time: 4 minutes

It’s been a rough few months for most digital marketers (Google Updates, Privacy Laws, iOS Updates)…

But it’s not all bad.

Today, I’m giving you my, ‘Good News List” of 10 things that have happened in the industry that, I believe, are underappreciated.

👇🏼

❤️ The good news is…

1️⃣ Google is keeping Cookies. Big…Big news.

2️⃣ ChatGPT continues to lower prices and get smarter.

3️⃣ GA4 continues to get better after a disastrous launch.

4️⃣ If you got crushed in the Google search update, YouTube and TikTok are becoming a viable search alternative.

5️⃣ Bing, OpenAI, and Perplexity are all giving Google a competitive ulcer in Search.

6️⃣ Meta Ads have stabilized, and what they are doing with Llama is exciting.

7️⃣ Linear TV still works well. Yep, you read that right $7 CPM (TV) vs $55 CPM (Meta) means you reach more 50-year-olds with NO ad fraud.

8️⃣ Automation is getting useful for the everyday marketer. Zapier, Make, Asana, and Notion have all embraced workflows and automation, saving us time.

9️⃣ I can learn just about anything I need to for free from YouTube. I’m regularly humbled by the quality of Marketing content.

🔟 I can’t code. But ChatGPT and Claude are a big help when I need to 📞 a friend on Google Tag Manager, WordPress, and CSS.

What Courses Do you go to? 👀

I teach Digital Marketing and AI courses at UNH. Last week, one of my students asked me what classes I take…

Here’s what I’m going to be attending:

​101 Different Ways I’m Using AI for SEO by iPullRank 🤩

​AI for Strategic Decision Making by Section

​CS50 Intro to Python by Harvard.edu

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When you’re ready, HERE Are 2 more ways I can help you:

1. Struggling with your Meta Ads? My team at ScaledOn is hosting a FREE Meta Ads Masterclass & answering all your burning questions. Go have a listen to how the ex-Googlers make their ads work. Limited spots left!
2. Notion is doing great things to improve organization and workflow with bigger teams. If you’re not on board, at least take a look at how we use it. ​

Content PIPELINES With AI 🧠

I’ve been thinking a lot about the AI creation process and scaling quality content.

Here’s what I’ve been reading on that topic for those of you who want to scale your AI content work:

​Content Repurposing​

​AI Content Pipeline ​

​Amazon Video Search Pipeline​