Fact: Robots Can Now Write Social Media Captions Better Than I Can

Read Time: 6 minutes

I’m not embarrassed. I’m relieved.

Looking to create social media copy, that doesn’t suck?

This email’s for you. 😉

It’s no secret that social algorithms love content. TikTok recommends posting 1-4 times per day, Instagram thrives when you post 3-5 times per week, and LinkedIn itself says companies that post weekly see a 2x lift in content engagement.

All this content to create, and I have very little time…

Here’s how I do it.👇🏼

a. Have ChatGPT help Generate content ideas and put a 90-day plan together. Finding inspiration for ideas is too broad of a topic for me to cover in-depth today. As a start, check out this HubSpot article on mapping out your content ideas;

b. Have a clear production process for creating and organizing content. We use Notion for organizing and sharing all content ideas; and

c. Optimize your content with help from 🤖🧠.

It’s a big topic, so today I’m going to keep it simple and focus on how you can save time optimizing your social content with AI.

👇🏼

Today At a Glance 👀

• Why should I schedule content?
• The best app for content scheduling and optimizing
• How to prompt your app for the best social media copy
• Our step-by-step guide to using AI to generate quality copy in Later

why scheduling content is so important ✔️

1. Content scheduling is time-efficient. It enables you to schedule a large amount of content at the same time, which frees up your time for other activities.
2. Scheduling content in advance reduces the chance that you’ll overshare or under share a specific topic.
3. Being more organized and covering a range of topics also opens up your content to a potential new demographic. Unplanned content is narrower in reach, in this sense.

How far in advance should you schedule?

I suggest at least one month. Sure, you can plan ahead further, but you don’t want to schedule your content too thoroughly and then lose your ability to adapt when unexpected events pop up.

My Social Scheduling app pick: Later 📆

There’s a ton of social scheduling and analytic apps out there.

My pick?

Later.

Why?

• It’s affordable – Later plans start from $17 / month for 1 social set. A ‘social set’ includes a set of social apps like Pinterest, TikTok, Instagram and Facebook. So yes, for $17 you can schedule whatever you want across these platforms. You just can’t schedule on multiple accounts for each.
• It’s analytics are great – The UI on Later is second to none. Analytics are clear, easy to interpret and thorough.
• You can map out your posts in a grid format for easy visualization. It’s socials, aesthetics matter.

And, last but (certainly) not least…

• It has the BEST AI-powered caption generation.

Love the thought of well-written caption-generation faster than you can say ‘Twitter’?

You’ll love Later.

Prompting 101: getting the best copy output from later & ChatGPT🤝

Visual learner?

Me too.

Here’s your free guide to help you learn how to use Later and ChatGPT to generate the best captions for your social media posts…

…and save yourself hours.

Social is hard. It’s not my superpower.

Luckily, I have a process, tools, and a team that takes the daunting out of social.

If I can do it. You can do it.

Take Action > One Channel > 2x a Week.