Resources
Free guides, frameworks, and tool lists from the MarketingAlec archive. New material every week in the newsletter.
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How to Talk to AI: The T.A.L.K. Method
You don't need 47 prompts or a course. You need four letters and a five-minute conversation.
Get the T.A.L.K. method →Ad Fraud: The Bots You Need to Know
More than half of all web traffic is now automated, and some of it is filling your forms and clicking your ads right now. Here are the six bots to know, and what each one costs you.
Read the 2026 Guide →Top Legal Issues for CEOs Using Generative AI
A checklist of compliance, IP, and risk issues every leader needs to think about before scaling AI in their organization.
An E-Commerce Measurement Framework
A free, comprehensive tool for tracking and analyzing e-commerce performance across the funnel.
Your SEO Tools List
The tools I actually use for SEO. No single tool covers everything. Here's how I stack them.
ChatGPT vs Claude: Top 2 AI Apps Broken Down
A detailed comparison from real use. Strengths, weaknesses, and where each model excels for marketing work.
Generating Social Media Captions with AI
A step-by-step guide to scheduling posts and writing captions in one place using Later + AI.
The Ultimate Prompt Guide to Creating Ads
Real prompt examples for AI-driven ad campaigns. Jump-start your creative process and adapt proven structures.
Psychological Frameworks for Better Ad Prompts
24 frameworks (reciprocity, anchoring, attribution, and more) for prompts that resonate with your audience.
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