Author: Alec Newcomb
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Crush the Email Clutter with Killer Personalization!
Email is the #1 ROI marketing activity, but often, your inbox is filled… Read more
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Your No BS 2024 Guide to Digital Marketing Terminology
Subscribe Join 7k+ Subscribers Getting Started With AI in Marketing Getting started with… Read more
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AI in Marketing: Beyond Hype to Real Results
How are smaller brands using AI in Marketing? 1. Marketing Budget Cuts It’s… Read more
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No-Nonsense Market Leadership: Outmaneuver, Don’t Just Follow
I’m not a fan of just fast-following your competitors in their swim lane. … Read more
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Rise Above ‘Pretty’ Metrics: Measure What Counts
I started measuring my marketing activities in 1995 at MTV Networks 📺. If… Read more
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75 Tools, 1 Marketer: Master Your Marketing Tech Stack
Discover marketing tools that can have a huge impact on your marketing team’s… Read more
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RIP Funnel: Welcome to the Marketing Tornado!
The marketing funnel is dead, replaced by a chaotic and dynamic customer tornado.… Read more
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Market With Purpose: Personas Lead The Way
🎁A Gift: Download your Own Persona Template We humans love a great story.… Read more