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Resources

Everything we've tested,
in one place.

Guides, frameworks, and the articles behind them, organized by the job you're trying to do.

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New here? Start with these three.

The fastest path from curious to capable.

How to Talk to AI: The T.A.L.K. Method1

How to Talk to AI: The T.A.L.K. Method

The four-letter framework for getting better answers out of any AI, no prompt library required.

Learn the T.A.L.K. method →
ChatGPT vs Claude2

ChatGPT vs Claude

The top two AI apps broken down. Strengths, weaknesses, and where each one wins for marketing work.

Compare the two →
Getting Started with Claude3

Getting Started with Claude

The non-developer's setup guide. Everything you need to go from zero to your first real workflow.

Set up Claude →
Tools & Models

Three Ways Claude Can Use a Computer

Computer use, Claude in Chrome, and Claude Code. Three surfaces, one rule for picking the right one.

Stop Guessing Which Claude Mode →
Tools & Models

Three Ways Codex Can Use a Computer

Computer Use, Chrome, and the in-app browser. Three surfaces, one rule for picking the right one.

See the Codex Comparison →
Automation & Workflows

Getting Started with Claude: The Non-Developer's Setup Guide

Set up Claude on web, desktop, and mobile — no technical skills required.

Get Set Up in 10 Minutes →
Strategy & Growth

Ad Fraud: The Bots You Need to Know

More than half of all web traffic is now automated, and some of it is filling your forms and clicking your ads right now. Here are the six bots to know, and what each one costs you.

Read the 2026 Guide →
Creative & Content

How to Talk to AI: The T.A.L.K. Method

You don't need 47 prompts or a course. You need four letters and a five-minute conversation.

Get the T.A.L.K. method →
Creative & Content

Top Legal Issues for CEOs Using Generative AI

A checklist of compliance, IP, and risk issues every leader needs to think about before scaling AI in their organization.

Strategy & Growth

An E-Commerce Measurement Framework

A free, comprehensive tool for tracking and analyzing e-commerce performance across the funnel.

Tools & Models

Your SEO Tools List

The tools I actually use for SEO. No single tool covers everything. Here's how I stack them.

Tools & Models

ChatGPT vs Claude: Top 2 AI Apps Broken Down

A detailed comparison from real use. Strengths, weaknesses, and where each model excels for marketing work.

Tools & Models

Generating Social Media Captions with AI

A step-by-step guide to scheduling posts and writing captions in one place using Later + AI.

Automation & Workflows

The Ultimate Prompt Guide to Creating Ads

Real prompt examples for AI-driven ad campaigns. Jump-start your creative process and adapt proven structures.

Creative & Content

Psychological Frameworks for Better Ad Prompts

24 frameworks (reciprocity, anchoring, attribution, and more) for prompts that resonate with your audience.

Tools & Models

The Marketer's Guide to AI Model Routing

Route each marketing task to the right model and cut AI costs up to 60x — no guesswork.

Get the Model Routing Cheat Sheet →
Automation & Workflows

10 Claude Cowork Tips for Marketers

10 setups that turn Claude Cowork into a real marketing teammate — not just another chatbot.

Get the 10 Cowork Tips →
Tools & Models

10 Claude Code Tips for Marketers

10 Claude Code workflows that compound — skills, sub-agents, and routines built for marketing teams.

Get the 10 Code Tips →
Tools & Models

Gemma 4 Quick Start Cheat Sheet

Set up a local AI fallback in 30 minutes — so a cloud outage never stops your workflow.

Get the Gemma 4 Cheat Sheet →
Strategy & Growth

The Marketer's Guide to OpenRouter

One account, 400+ AI models, pay only for what you use — cut your AI budget by 90%.

Get the OpenRouter Guide →
Tools & Models

The Essential AI Marketing Resource Guide

The AI resources that actually matter for marketers — organized by goal, each with a quick win.

Get the Essential Guide →
Creative & Content

AI Compliance Checklist

6 checks to keep your AI marketing compliant — disclosure, IP rights, and the laws that apply.

Get the Compliance Checklist →