Resources

Everything we've tested,
in one place.

Guides, frameworks, and the articles behind them, organized by the job you're trying to do.

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The fastest path from curious to capable, no prior setup assumed.

Automation & Workflows

Getting Started with Claude: The Non-Developer's Setup Guide

Set up Claude on web, desktop, and mobile — no technical skills required.

Get Set Up in 10 Minutes →

Strategy & Growth

Ad Fraud: The Bots You Need to Know

More than half of all web traffic is now automated, and some of it is filling your forms and clicking your ads right now. Here are the six bots to know, and what each one costs you.

Read the 2026 Guide →

Creative & Content

How to Talk to AI: The T.A.L.K. Method

You don't need 47 prompts or a course. You need four letters and a five-minute conversation.

Get the T.A.L.K. method →

ChatGPT vs Claude

The top two AI apps broken down. Strengths, weaknesses, and where each one wins for marketing work.

Compare the two →

Build the workflow

You know the basics. These turn one-off prompts into repeatable setups.

Strategy & GrowthNew

10 Money-Saving Marketing Moves with AI

Audit your AI spend, use more of what you already own, and test cheaper ways to run expensive workflows. Ten practical moves, plus a companion PDF with technical tactics.

Get the Cost-Saving Cheat Sheet →

GPT-6 Astra Quick-Start Checklist

The moves worth making in your first week with GPT-6 Astra, and the clickable PDF checklist that covers the rest.

Get the Astra Checklist →

Top 10 Slash Commands for ChatGPT and Claude

The slash commands that actually save time in Claude and ChatGPT, plus the full cheat sheet with every command, quick starts, and tips.

Get the Slash Commands Cheat Sheet →

The Marketer's Guide to ChatGPT Work

What ChatGPT Work actually is, how it differs from Chat and Codex, what it costs, and how to put it to work on real marketing tasks.

See What Work Mode Can Do →

Automation & Workflows

Claude in Excel for Construction

What the Excel add-in is actually good for on a contractor's spreadsheets — and the verification rules that have to come with it.

Get the Construction Excel Guide →

Automation & Workflows

Claude in Excel for Marketers

What the Excel add-in is actually good for on a marketer's spreadsheets, and the verification habits that keep you out of trouble.

Get the Marketer's Excel Guide →

Three Ways Claude Can Use a Computer

Computer use, Claude in Chrome, and Claude Code. Three surfaces, one rule for picking the right one.

Stop Guessing Which Claude Mode →

Automation & Workflows

10 Claude Cowork Tips for Marketers

10 setups that turn Claude Cowork into a real marketing teammate — not just another chatbot.

Get the 10 Cowork Tips →

Run it at scale

Routing, automation, and setups with real technical depth.

Three Ways Codex Can Use a Computer on GPT-6 Astra

Computer Use, the browser extension, and the in-app browser, now running on GPT-6 Astra. Three surfaces, one rule for picking the right one.

See the Codex Comparison →

Gemma 4 Quick Start Cheat Sheet

Set up a local AI fallback in 30 minutes — so a cloud outage never stops your workflow.

Get the Gemma 4 Cheat Sheet →

The Marketer's Guide to AI Model Routing

Route each marketing task to the right model and cut AI costs up to 60x — no guesswork.

Get the Model Routing Cheat Sheet →

Automation & Workflows

10 Claude Code Tips for Marketers

10 Claude Code workflows that compound — skills, sub-agents, and routines built for marketing teams.

Get the 10 Code Tips →

The Marketer's Guide to OpenRouter

One account, 400+ AI models, pay only for what you use — cut your AI budget by 90%.

Get the OpenRouter Guide →