Alec Newcomb

Alec Newcomb

Hi, I’m Alec. My teaching began unexpectedly in 1999 when I shared my email as a speaker at Search Engine Strategies, to a room of frustrated marketers. I’ve since spoken at countless marketing conferences and taught classes at three universities. As an entrepreneur with eight ventures, including four successes and four learning experiences, I bring real-world expertise to my classes and clients.
  • Joined: August 13, 2023
  • Articles: 119

🧠 The Top 4 AI Videos Of The Week

marketingalec the top 4 ai videos of the week

Thoughts from NVIDIA, Moderna, Stanford & Sam Altman Top 4 AI videos to watch this week Read Time: 3 minutes My wife says I have a YouTube problem... so I thought you might as well benefit from my addiction! Here are the top 4 YouTube videos about AI that I think are a must-watch this week 👇🏻 HIGHLIGHTS: A fireside chat with NVIDIA's Jensen Huang How Moderna is partnering with OpenAI Sam Altman's predictions for the future of AI Stanford's guide to surviving in the era of ChatGPT Fireside...

🧰 Steal my SEO toolkit

seo toolkit

My go-to tools for running SEO Alec's favorite SEO tools Read Time: 5 minutes HIGHLIGHTS: My daily SEO tools to tweak & test changes My weekly SEO tools to look at the large picture My occasional SEO tools with niche use cases Tools I've stopped using in 2024 I constantly get asked about SEO despite it being one of the many, many facets of my work. In a previous life, I ran a search engine. But search algorithms change 4-5 thousand times each year. To be an expert in SEO, you have to stay up...

What’s your 2024 search strategy?

marketingalec what is your 2024 search strategy

State of search in 2024 and SEO & PPC tactics for all teams 4 things on my mind this week Read Time: 3 minutes Today At A Glance: The state of search in 2024 Declining SEO results & PPC search volumes Resources to support SEO & PPC for teams of all sizes The State of Search in 2024 🔎 Search is changing so much these days, with more shakeups certain this year. Here are just a few of the changes marketers should have on the horizon: YouTube is continuing to grow as the second-largest search...

🦾 How to use Meta’s AI-powered ad tools

marketingalec how to use meta ai powered ad tools

Your checklist for upgrading your Meta ad campaigns Creating better ads with Meta's AI tools Read Time: 5 minutes HIGHLIGHTS: Overview of Meta's AI-powered ad tools announcement Dissecting each of these tools & why they matter How you can start using each of these ad tools today Meta recently debuted a handful of new AI-powered ad tools at NewFronts 2024. To recap from our Wednesday newsletter, these include: Machine learning-powered creator recommendations for brands in Instagram's Creator...

Is OpenAI Launching Search?

marketingalec is open ai launching search

Meta's new AI tools, testing Claude 3 & the future of GPT-5 4 things on my mind this week Read Time: 3 minutes Today At A Glance: Meta's new AI creator tools Free tools I'm testing this week Could OpenAI be launching a search engine? The potential of GPT-5 and GPT-6 Meta Added a Bunch of AI-Powered Ad tools Meta announced a range of new ad tools recently, including: Machine learning-powered creator recommendations for brands in Instagram's Creator Marketplace to help connect brands with the...

💡 AI Skeptic? Here’s 5 Hacks That Will Convert You

marketingalec ai skeptic here is 5 hacks that will convert you

5 automations & tools that will help you start using AI in your marketing 5 ideas to get you in the 91% of marketers using AI Read Time: 5 minutes HIGHLIGHTS: Turn top industry newsletters into one digest Send automatic meeting summaries via email Move data from your email into a spreadsheet Create & produce 100+ posts per week Monitor & analyze your competitors As we talked about in Wednesday's newsletter, a new Iterable study found that 91% of marketers are already using AI in their jobs....

91% of Marketers Use AI..

marketingalec 91 percent of marketers use ai

Adobe Firefly's big mistake, Iterable's new study & my favorite tool 4 things on my mind this week Read Time: 3 minutes Today At A Glance: New study: Using AI in marketing jobs Optimization vs generative AI Adobe's Firefly AI image generator made a BIG ethical mistake My favorite AI tool at the moment New Study: Using AI in Marketing Jobs According to a new study from customer experience platform Iterable, research firm Wakefield Research, and media company Ad Age, 91% of marketers are...

🗣️ AI Voice Tools: Talk is Cheap

marketingalec ai voice tools talk is cheap

How to use AI voice tools to save you time and money Talk is (& will always be) cheap Read Time: 5 minutes HIGHLIGHTS: Advantages to talking vs typing The leading AI voice tools driving efficiency How to save time & money with AI voice tools We talk 3 times faster than we write. The average speaking speed for American English speakers is about 150 words per minute (WPM), while the average typing speed is 40 WPM. I see a future where it will be cheaper, faster, and easier to talk than to type....