Alec Newcomb

Alec Newcomb

Hi, I’m Alec. My teaching began unexpectedly in 1999 when I shared my email as a speaker at Search Engine Strategies, to a room of frustrated marketers. I’ve since spoken at countless marketing conferences and taught classes at three universities. As an entrepreneur with eight ventures, including four successes and four learning experiences, I bring real-world expertise to my classes and clients.
  • Joined: August 13, 2023
  • Articles: 119

Bezos’ Lightweight Decision Process

marketingalec bezos lightweight decision process

Bezos' decision process, OpenAI's Sora, AI voice fraud & state laws 4 things on my mind this week Read time: 3 minutes Today at a glance: You're moving too slow OpenAI's Sora is on the cusp of visual innovation Prep your teams against AI Voice Fraud U.S. state privacy laws You're moving too slow I was listening to Jeff Bezos' interview on Lex Fridman's podcast about how one-way door decisions, aka decisions that feel irreversible, can often slow us down. These more final moves often fall to...

⌛️ Condense 10 Years of Change into 1

marketingalec condense 10 years of change into 1

By Alec Newcomb What if you could condense 10 years of change into 1? Read Time: 5 minutes HIGHLIGHTS: The secret to condensing 10 years of change into 1 Why you should take AI seriously How to integrate AI into your work today In Wednesday's issue of On My Mind, I shared Sequoia Capital's recent keynote, in which they discussed how generative AI brings in $3 billion in revenue while SaaS companies took 10 years to achieve that. Imagine if you could accelerate your growth by 10x with simple,...

Your SEO Tools List

seo tools we use

Here it is: No single tool will cover all your SEO needs, despite what some ‘experts’ might say.

With Google changing its algorithm over 4,000 times a year and the ever-evolving SEO landscape, the right tools can help you stay ahead and avoid common pitfalls, but they won’t do everything for you.

Generating the Best Social Media Captions with AI

social media copy with later

With our ‘Social Media Copy with Later’ step-by-step guide, you can now schedule posts and directly create compelling captions all in one place.

Our comprehensive guide walks you through 8 easy steps to leverage Later’s AI for crafting captivating captions that resonate with your audience.

The Ultimate Prompt Guide to Creating Ads

prompt guide to create ads

Unlock the power of AI-driven marketing with “The Ultimate Prompt Guide to Creating Ads.”

This resource is your shortcut to crafting engaging, high-performing ad campaigns.

By featuring real examples, this guide helps you:

Jump-start your creative process

Save time on brainstorming and ideation

Learn from proven, successful campaigns

Adapt winning strategies to your own ads

Psychological Frameworks for Better Ad Prompts

psychological frameworks for creating ads

Our ‘Psychological Frameworks List’ is your ultimate guide to leveraging psychology in marketing. This resource provides a prompt list of 24 frameworks, each tailored to target different psychological biases and theories, such as Reciprocity Bias, Attribution Bias, Anchoring Bias, and more.

By understanding these principles, you can craft marketing campaigns that resonate deeply with your audience’s emotions and motivations.