🧠 The AI Elephant with your Team

markeingalec the ai elephant with your team

Insight from Microsoft's WorkLab Survey on AI Here's 4 ways to integrate AI at work Read Time: 3 minutes I've been thinking a great deal about how we can harness the power of AI technology to upskill our teams and add ROI. Here's how 👇🏻 HIGHLIGHTS: Have an end goal Address the elephant in the room Find your champions Mute the haters Build YOUR AI Plan 🎯 Start with a clear end goal. What do you want to achieve with AI? Here are a few that I've heard from companies this year: Boost Efficiency:...

Bezos’ Lightweight Decision Process

marketingalec bezos lightweight decision process

Bezos' decision process, OpenAI's Sora, AI voice fraud & state laws 4 things on my mind this week Read time: 3 minutes Today at a glance: You're moving too slow OpenAI's Sora is on the cusp of visual innovation Prep your teams against AI Voice Fraud U.S. state privacy laws You're moving too slow I was listening to Jeff Bezos' interview on Lex Fridman's podcast about how one-way door decisions, aka decisions that feel irreversible, can often slow us down. These more final moves often fall to...

⌛️ Condense 10 Years of Change into 1

marketingalec condense 10 years of change into 1

By Alec Newcomb What if you could condense 10 years of change into 1? Read Time: 5 minutes HIGHLIGHTS: The secret to condensing 10 years of change into 1 Why you should take AI seriously How to integrate AI into your work today In Wednesday's issue of On My Mind, I shared Sequoia Capital's recent keynote, in which they discussed how generative AI brings in $3 billion in revenue while SaaS companies took 10 years to achieve that. Imagine if you could accelerate your growth by 10x with simple,...

Psychological Frameworks for Better Ad Prompts

psychological frameworks for creating ads

Our ‘Psychological Frameworks List’ is your ultimate guide to leveraging psychology in marketing. This resource provides a prompt list of 24 frameworks, each tailored to target different psychological biases and theories, such as Reciprocity Bias, Attribution Bias, Anchoring Bias, and more.

By understanding these principles, you can craft marketing campaigns that resonate deeply with your audience’s emotions and motivations.

No-Nonsense Market Leadership: Outmaneuver, Don’t Just Follow

image cover for article no-nonsense market leadership: outmaneuver, don’t just follow

I’m not a fan of just fast-following your competitors in their swim lane.
I want you to lead.
Stop following and start leading – know your rivals’ weak spots and do the oblique attack.
You need to know the weaknesses of your competitors. What marketing channels do they love? Which ones are they ignoring? By conducting a thorough analysis, you can identify potential opportunities, uncover weaknesses, and create a plan to use your superpower to win more by attacking your competition’s weak areas.

Market With Purpose: Personas Lead The Way

image cover for article market with purpose_ personas lead the way

We humans love a great story. The power of personas lies in their ability to help you connect your brand superpower to your customers’ needs, motivations, and behaviors. By creating fictional characters representing segments of real users, you gain valuable insights into how their audience navigates the digital world and interacts with your products or services.

Avoid My 20 Million Dollar Mistake: Find Your Marketing Superpower

image cover for article avoid my 20 million dollar mistake: find your marketing superpower

Most marketers get bogged down in the tactics instead of trusting in their marketing superpower. Or worse still, they haven’t identified their superpower yet…

Finding your Marketing Superpower is important.

It’s so important that we’re dedicating our first-ever article to superpowers. It’s tempting, as a business owner or marketing manager, to tackle it all, but the truth is that you simply can’t.