Alec Newcomb

Alec Newcomb

Hi, I’m Alec. My teaching began unexpectedly in 1999 when I shared my email as a speaker at Search Engine Strategies, to a room of frustrated marketers. I’ve since spoken at countless marketing conferences and taught classes at three universities. As an entrepreneur with eight ventures, including four successes and four learning experiences, I bring real-world expertise to my classes and clients.
  • Joined: August 13, 2023
  • Articles: 119

Marketing AI: A Checklist for Integration

marketing ai checklist

As AI continues to revolutionize the industry, businesses face various challenges, from data privacy concerns to learning the complexity of AI algorithms. Our checklist is designed to guide you through the integration process with ease and help you overcome some of these common obstacles. 🌟

Checklist Items: Assess Your Readiness…

📊 Is your company prepared to incorporate AI into your daily marketing operations? Tackling AI effectively starts with understanding how ready you are to embrace this technology.

SEO Tools we use. The Good, Bad, and Messy truth from someone who has tested more tools than you should!

image cover for article seo tools we use. the good, bad, and messy truth from someone who has tested more tools than you should!

Want the truth? Here it is: No SEO tool is going to do everything you need in SEO, despite what some ‘experts’ claim. ❌

In a world where Google is deathly afraid of OpenAI and rapidly changing its algorithm some 4,000+ times a year, the right tooling is not going to do everything you need… but it will help you get ahead, off the wrong path, and prevent you from falling behind.

As a former SaaS guy, I love Software as a Service tool, but the SEO sector is riddled with tools promising more than they could ever deliver or inventing stuff you don’t need (my favorite is SEMRush’s link toxicity 💩).

From Underpowered to Unstoppable: The 4 Cylinders of a Modern Marketing Engine

image cover for article from underpowered to unstoppable: the 4 cylinders of a modern marketing engine

I have made this mistake too often to count where my product or offer is so good that I mistakenly think I can run my marketing process on only one cylinder.

It’s painful to see great companies and products struggle with underpowered marketing. In a world where you see hundreds of Ads a day and recall none of them, you need a process to bust through your prospect’s mobile phone addiction.

Your marketing doesn’t have to struggle. Adopt your own marketing engine.

Transform Your Email Strategy: Top 2% Tactics

image cover for article transform your email strategy: top 2% tactics

We have all been there. We need better marketing performance but have a limited budget to make it happen.

Email should be your #1 Marketing ROI driver! 👌
But all too often our email tactics have gone stale. Let’s take a look at how you should be Learning, Leading, and Managing your email efforts for 2024.

Learn = Resources we love to master email

Lead = Tactics on how the pro’s are doing email to up your game

Manage = As a senior marketing leader what is important to win at email

Alec’s Top FREE Digital Marketing Courses for 2024

image cover for article alec’s top free digital marketing courses for 2024

Need to upskill your team in 2024? You’re in luck! The landscape is teeming with free courses that can catapult your expertise without denting your wallet. This year-end list rounds up the best free digital marketing courses so you can be ready for 2024. These courses are designed to provide you with a comprehensive understanding of the digital marketing landscape, covering areas like SEO, PPC, email marketing, and social media strategies. You’ll discover top-notch training from reputable organizations, all designed to sharpen your skills.

Upskill or Bust: Transforming Your Digital Marketing Team

image cover for article upskill or bust: transforming your digital marketing team

My digital marketing students come for two reasons. They want to get better at Digital Marketing, or their boss sends them to class. Salesforce research revealed that 59 percent of workers have had fewer opportunities for workplace learning since the pandemic.

Are you the boss or the self-directed student? I have seen hundreds of organizations fail to produce the change they desire. Please align first on the Why of Learning and then tackle the Leading (SEO, AI, Media Buying) and last How to manage it.