Alec Newcomb

Alec Newcomb

Hi, I’m Alec. My teaching began unexpectedly in 1999 when I shared my email as a speaker at Search Engine Strategies, to a room of frustrated marketers. I’ve since spoken at countless marketing conferences and taught classes at three universities. As an entrepreneur with eight ventures, including four successes and four learning experiences, I bring real-world expertise to my classes and clients.
  • Joined: August 13, 2023
  • Articles: 119

🫣 Boss an AI Skeptic? Show Them This…

ai skeptic? this is for you

AI Case Studies for the Sceptic(s) in Your Life Boss an AI Skeptic? Show Them How Nike, BMW & Coke are Using It... Read Time: 4 minutes Hello…Hello Happy Friday. May your kids be off to school so we can get serious about AI Marketing. I don't know about you, but I frequently get asked by the AI skeptics in my life (Dad, Mom, and Wife) where this stuff is actually getting used? Here is my list to get you inspired and help deal with the co-worker who can’t quite get their head around AI...yet....

🫧 The AI Bubble: Wise Up Before it Bursts

the ai bubble

2025 Incoming: Prep yourself for the inevitable AI bubble burst Be Ready For 2025 Read Time: 4 minutes Fall is showing its head here in New England, so I wanted to take this read to start getting you prepped for marketing in 2025... 👇🏼 In today's edition 🗞️ The 5️⃣ pillars of marketing with AI in 2025 5️⃣ tips for preparing yourself for what's to come My second Ask Alec session is here! Registration open! 👀 🏗️ These 5 Pillars of Marketing are here for the long run... AI will continue to...

🧠 Your No BS Guide to Digital Marketing Terminology

digital marketing terminology

Overwhelmed with AI lingo? I've got you. Terminology to Sound Like An AI Pro At Your Next Meeting ✔️ Read Time: 4 minutes Happy Friday! I get requests from students who want to implement more AI, but get stuck with the learning curve because they need help to keep up with the terminology. Let's face it. New tech terminology can be daunting, and in my opinion, unnecessarily overwhelming...There's hundreds of new words that have popped up in the last couple of years. No, you don't need to know...

📖 Making AI Work For You: Robots & Writing

making ai work for you robots and writing

PSA: A 55% Gift Awaits You Robots & Writing: How to Use AI to Select Your Reading List & Help Write Your Next Optimized Blog 🤖📝 Read Time: 5 minutes Hello…Hello, I'm just back from vacation and the weather has shifted here in New England...so I’m thinking about reading lists. Maybe you love to read or hate it, but have you talked to ChatGPT about what you should read next? I’ve been using ChatGPT to help me decide on my next books... 👇🏼 In Today's Read 👀 3 prompts to help you choose your next...

Will you Thrive or just Survive the 30% Google Traffic Drop ⬇️

google advertising and ai

Game On: How Google's Legal Fallout Will Open Billions of $ in New Opportunities... Everything You Need To Know About the Google Ruling 📰 Read Time: 7 minutes I’m not smart enough to predict precisely how Judge Mehta will rule next or what will happen when the Supreme Court gets involved. Before we dig in, let's get you up to speed: Read the Judge’s ruling Bloomberg Law has a Great Summary An SEO’s take Judge Mehta took the most significant issue with the $26 Billion in payments to: Apple:...

🔪 Stay One Step Ahead – Avoid Becoming a Victim

stay one step ahead of marketing with ai

You, me, and almost everyone you know have had our personal information leaked... Check to see if your account is among the 13.9 billion passwords that have been leaked. in Today's Edition 👀 The threat of AI voice models for business 📢 How you can defend yourself against cyber security risks Google 💔 Mr. Monopoly The Threat Of AI Voice Models 🕵️ Read Time: 4 minutes The biggest threat right now is that AI is going to make cyber hacking even worse... OpenAI released their GPT4o System Card...

🧠 Hug the AI Skeptic in Your Life

hug the ai skeptic in your life

Disclaimer: You WILL learn the exact prompts I use to generate new ad campaigns... Hug a Skeptic, Place Your Bets & Steal My Ad Prompts 🌪️ Read Time: 5 minutes Please hug the AI skeptic in your life. Hopefully, they sent you this article this week from a 1,000-person survey of 8 different product categories that performed worse when AI was included in the Ad Copy. For any of you who run AdWords or Meta Ads, you know there are thousands of tiny permutations that make a difference, including...

🦙 Nobody Puts Llama In The Corner

marketingalec nobody puts llama in the corner

PSA: This edition is for the action-takers. Get In Mark Zuckerberg's Head... And Save On Your AI Tools🔧 Read Time: 6 minutes There's a kid in a ☕️ shop who has downloaded Llama 3.1 to their laptop this week, and is busy figuring out how to disrupt your business with Open Source AI. I wanted to use this edition to talk about open-source AI and what Mark Zuckerberg is doing 🤯 so when you get back from your family vacation, you can get serious about learning AI, and save...50% more. 👇🏼 in...