👀 ChatGPT Who? I’m Loving My New AI Crush!

marketingalec chatgpt who i am loving my new ai crush

I'm cheating on ChatGPT and I don't care who knows it. I have a confession to make... Read Time: 5 minutes ...I'm a two-timer. In my University of New Hampshire classes, I recommend that my students try playing with TWO AI models: Your work model (for most of us, Google Gemini or Microsoft Copilot); and Your home model (ChatGPT, Claude, or Meta’s LLama) Why? I’m not smart enough to predict which model will make the next significant leap forward, so I want you to be prepared. 😅 This week, it...

🎨 An AI Imagery App That Doesn’t Suck

marketingalec an ai imagery app that does not suck

Do you love AI but have no time to learn it? This is the AI image generation app with the smallest learning curve. An AI Image Generation App That's Easy, Fast, and my #1 GoTo Read Time: 4 minutes Working in a job where there's a lot of image creation? Or do you need to improve the images you have? The application of AI in marketing is broad, but Hubspot reports that 38% of us already use it for content creation. Maybe you've tested other image LLM's but found they weren't quite up to...

🧠 The Top 4 AI Videos Of The Week

marketingalec the top 4 ai videos of the week

Thoughts from NVIDIA, Moderna, Stanford & Sam Altman Top 4 AI videos to watch this week Read Time: 3 minutes My wife says I have a YouTube problem... so I thought you might as well benefit from my addiction! Here are the top 4 YouTube videos about AI that I think are a must-watch this week 👇🏻 HIGHLIGHTS: A fireside chat with NVIDIA's Jensen Huang How Moderna is partnering with OpenAI Sam Altman's predictions for the future of AI Stanford's guide to surviving in the era of ChatGPT Fireside...

🧰 Steal my SEO toolkit

seo toolkit

My go-to tools for running SEO Alec's favorite SEO tools Read Time: 5 minutes HIGHLIGHTS: My daily SEO tools to tweak & test changes My weekly SEO tools to look at the large picture My occasional SEO tools with niche use cases Tools I've stopped using in 2024 I constantly get asked about SEO despite it being one of the many, many facets of my work. In a previous life, I ran a search engine. But search algorithms change 4-5 thousand times each year. To be an expert in SEO, you have to stay up...

🦾 How to use Meta’s AI-powered ad tools

marketingalec how to use meta ai powered ad tools

Your checklist for upgrading your Meta ad campaigns Creating better ads with Meta's AI tools Read Time: 5 minutes HIGHLIGHTS: Overview of Meta's AI-powered ad tools announcement Dissecting each of these tools & why they matter How you can start using each of these ad tools today Meta recently debuted a handful of new AI-powered ad tools at NewFronts 2024. To recap from our Wednesday newsletter, these include: Machine learning-powered creator recommendations for brands in Instagram's Creator...

Market Accurately: The Persona Template

persona template

Understanding your customers is key to creating personalized and engaging experiences.

This Persona Template helps you gain valuable insights into your customers’ needs and motivations. By capturing a blend of demographic information, goals, pain points, and emotional state, this template serves as a vital tool in crafting targeted and effective marketing strategies.

Discover how industry leaders like Airbnb, Spotify, and Nielsen Norman Group have harnessed the power of personas to enhance customer experiences. With real-world case studies, you’ll see the proven impact personas can have on your business.

Your Go-To AI Compliance Checklist

ai compliance checklist

Navigating the complexities of AI can be challenging, especially when it comes to staying compliant with the evolving legal landscape.

Our AI Compliance Checklist is designed to help you ensure that your marketing practices are transparent, lawful, and ethical. 📜🔍

An Overview of the MA Checklist Items:

Transparency Considerations

The Tools To Use Knowing Your Local Laws

Avoiding Infringement

T&C Considerations

Marketing AI: A Checklist for Integration

marketing ai checklist

As AI continues to revolutionize the industry, businesses face various challenges, from data privacy concerns to learning the complexity of AI algorithms. Our checklist is designed to guide you through the integration process with ease and help you overcome some of these common obstacles. 🌟

Checklist Items: Assess Your Readiness…

📊 Is your company prepared to incorporate AI into your daily marketing operations? Tackling AI effectively starts with understanding how ready you are to embrace this technology.