SEO Tools we use. The Good, Bad, and Messy truth from someone who has tested more tools than you should!

Want the truth? Here it is: No SEO tool is going to do everything you need in SEO, despite what some ‘experts’ claim. ❌
In a world where Google is deathly afraid of OpenAI and rapidly changing its algorithm some 4,000+ times a year, the right tooling is not going to do everything you need… but it will help you get ahead, off the wrong path, and prevent you from falling behind.
As a former SaaS guy, I love Software as a Service tool, but the SEO sector is riddled with tools promising more than they could ever deliver or inventing stuff you don’t need (my favorite is SEMRush’s link toxicity 💩).

