From Underpowered to Unstoppable: The 4 Cylinders of a Modern Marketing Engine

image cover for article from underpowered to unstoppable: the 4 cylinders of a modern marketing engine

I have made this mistake too often to count where my product or offer is so good that I mistakenly think I can run my marketing process on only one cylinder.

It’s painful to see great companies and products struggle with underpowered marketing. In a world where you see hundreds of Ads a day and recall none of them, you need a process to bust through your prospect’s mobile phone addiction.

Your marketing doesn’t have to struggle. Adopt your own marketing engine.

No-Nonsense Market Leadership: Outmaneuver, Don’t Just Follow

image cover for article no-nonsense market leadership: outmaneuver, don’t just follow

I’m not a fan of just fast-following your competitors in their swim lane.
I want you to lead.
Stop following and start leading – know your rivals’ weak spots and do the oblique attack.
You need to know the weaknesses of your competitors. What marketing channels do they love? Which ones are they ignoring? By conducting a thorough analysis, you can identify potential opportunities, uncover weaknesses, and create a plan to use your superpower to win more by attacking your competition’s weak areas.

Avoid My 20 Million Dollar Mistake: Find Your Marketing Superpower

image cover for article avoid my 20 million dollar mistake: find your marketing superpower

Most marketers get bogged down in the tactics instead of trusting in their marketing superpower. Or worse still, they haven’t identified their superpower yet…

Finding your Marketing Superpower is important.

It’s so important that we’re dedicating our first-ever article to superpowers. It’s tempting, as a business owner or marketing manager, to tackle it all, but the truth is that you simply can’t.