About MarketingAlec
Hi, I'm Alec.
MarketingAlec is the newsletter for senior marketers who want AI results, not AI hype. No theory. No jargon. Just what works.
I wrote this because my team was stuck
Every student I taught at UNH and UVM believed AI mattered. Almost none of them knew what to do with it first.
Senior marketers have the same problem with real money attached. You are not short on takes about what AI will change someday. You are short on a decision: what to test, where the budget goes, and how your team gets better this week.
MarketingAlec is that decision, made for you twice a week.
I taught AI marketing at UNH, where the demand behind this newsletter first showed up.
91% of an Ask Alec session said it helped. The same practitioner-first approach every issue follows.
A live #AskScaledOn Q&A with the same team, answering real questions live, that tests every workflow in this newsletter.
Marketers inundated with AI hype need more than generic news. They need actionable insights, time-saving tips, and clear resources.
The long-form
One AI marketing shift, broken all the way down: why it's happening now and what it means for your stack.
The resource
A comparison, a workflow, or a tool test, built for a five-minute read between meetings.
Also on YouTube
You’re OVERPAYING for AI (Fix This)
A quick look at why surprise AI costs are usually a training problem, not a spending problem.
Fit check
Who this is for
MarketingAlec is built for senior marketers and executives making real AI calls for their teams and their budgets. Not for people who want AI news to skim.
You're in the right place if…
You're making real budget or team decisions on AI, and you want the move, not the hype cycle.
You might want something else if…
You're after breaking AI news as it happens, not a tested, twice-weekly take.
Readers work at
Reader employers, not company endorsements.
Free · Twice Weekly · Actionable
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